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BETTER Content ManagementBETTER Customer Communication Management
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BETTER Customer Experience
June 28 2018
While every DOCUMENT Strategy Forum (DSF) conference is a great learning and sharing experience for those of us who own, execute, and manage customer communications, this last one in Boston marked a real... View More
BY John Gruber
June 27 2018
Today’s teams need powerful business practices and tools to help them stay organized and collaborate in real time. Two organizations in particular have risen to solve these problems for businesses... View More
June 18 2018
OpenText is a behemoth provider of enterprise information management—well known for its habit of scooping up companies that match its particular skillset and market alignment, including some former... View More
June 6 2018
The recent conviction of former Autonomy Chief Financial Officer Sushovan Hussain of accounting fraud should remind us all of the value of due diligence. However, practicing due diligence isn't just for... View More
By Andy KellnerMaking Every Customer Message MatterIn financial services, communication is often treated as a necessary obligation. A policy document must be delivered, an account statement must be sent, a claim let
By Sy GreenEnterprise communications have long been framed as a debate between physical and digital delivery. Organizations pursuing cost savings often viewed digital transformation as a pathway to reducing or e
By Andy FeestAs an avid movie goer, I regularly visit my local cinema for the latest release, blockbusters, or smaller independent films. Recently it occurred to me that my ticket purchase behavior had narrowed to
Every year, somewhere in your organization, a contract comes up for renewal. Your team prepares. They benchmark pricing, sketch out alternatives on paper and walk into the negotiation expecting a reas
When people want to learn more about a brand (or simply make a purchase), they are creating a brand experience