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BETTER Content ManagementBETTER Customer Communication Management
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BETTER Customer Experience
Dec. 20 2018
2018 was quite the wild ride for enterprise technologists, as organizations tried to separate fact from fantasy. It's clear that the freight train known as artificial intelligence (AI) can't be stopped,... View More
BY Bob Larrivee
Dec. 19 2018
Here we are at the end of 2018, heading into 2019, and when we look at our information-related business problems of today, it’s as if we're frozen in time. According to a new research report conducted... View More
Dec. 18 2018
Already back in 2002 one senior vice-president of Citibank stated that “we are a software business masquerading as a bank” . The power of software in terms of competitive advantage and even... View More
Dec. 10 2018
One of the topics critical to your success in 2019 and beyond will be the integration of technologies. Even more important, we must find ways to foster collaboration between the teams that use these various... View More
By Eric RizFor more than a decade, personalization has been the dominant narrative in customer experience. Organizations invested heavily in understanding their customers. They built data lakes. They deployed an
We’re now in the experience economy, where customers measure companies by how easy, clear and effective it is to get something done
In 2026, many organizations are still trying to meet modern expectations with yesterday's siloed content operating model. Until that changes, the gap between what customers expect and what organizations can deliver will continue to widen
Test data strategy belongs in boardroom discussions, not buried in technical specifications. But here's what actually happens: executives assume IT has it handled, middle managers inherit whatever st
Despite their pivotal role in customer journeys, forms are still viewed by many organizations as operational overhead. In a digital-first era, that outdated view is a hidden drain on revenue and a gro