I am sure everyone has heard the expression, “Timing is everything.” Yes, timing is everything but very difficult to achieve in many circumstances. However, there is some low-hanging fruit... View More
Technology has been both a boon and a bane to large corporations. On the one hand, it has helped them move massive amounts of information to evermore people. On the other, it has created a monster they... View More
The third right in my mind is the most important: the Person—ME. Is there anyone more important? Let’s take a very common situation: eating out. I frequent several restaurants in my area on... View More
As we discussed in the first post about the Four Rights, the essential underlying tool is the need to develop an effective data collection strategy. Once we have some data patterns on our intended targets... View More
As I travel around the globe consulting and talking to business leaders from all different vertical markets, I am drawing one interesting conclusion about content delivery that is a bit disconcerting.... View More
By most estimates, direct marketing accounts for more than half of all advertising expenditures in the US. Despite the rapid adoption of electronic forms of direct marketing, print media continues to capture... View More
Celent sought to understand the role and importance of data in the insurance industry and examine where insurers are in terms of investment in data-related technologies and in Big Data in particular. To... View More
Back in October of 2011, I penned a musing for DOCUMENT about how the QR code was positioned to become a major alternative marketing channel. In 2011, smartphones made up about 40% of the cellular phone... View More
Pitney Bowes Business Insight, the leading global provider of location and communication intelligence offerings, today announced the newest versions of EngageOne Interactive and DOC1®... View More
Gartner's 2010 Magic Quadrant for Marketing Resources Management now includes Kodak's DESIGN2LAUNCH Solutions among vendors to consider for marketing resource management (MRM), an area of growing interest... View More
When I look for advice and information on how to drive change, I turn to the smartest and most reliable people I know: my friends. If crowdsourcing is about fast, inexpensive answers, friendsourcing is... View More
As TransPromo continues to garner attention from companies looking to reap the benefits of marketing to existing customers, new trends are quickly developing. The opportunities available with TransPromo... View More
The opportunity is right under our noses. Today's content, document and process management technologies already allow us to communicate with millions of our customers in more engaging and reader-friendly... View More
Many organizations are exploring how to utilize social media to collect better customer information, which will, in turn, enable better customer communications, improve customer service, build retention,... View More
Many organizations are implementing Transpromo campaigns to leverage those must-read documents like invoices and statements placed into the hands of their customers. Traditionally, when designing such... View More
There has been a lot of buzz about TransPromo recently, buzz about the concept of customizing common transactional documents like bills and statements with personalized messaging aimed at wooing existing... View More
After a successful career of nearly 16 years, a famous musician changed his name in 1993 from Prince to a symbol that was unpronounceable, so he was called the "Symbol" or "The Artist." Did Prince want... View More
Recently, several of Madison Advisors' Fortune 500 clients have sought our assistance to help them understand how a given vendor's proposed TransPromo "solution" will fit within their environment and enable... View More
One-to-one marketing is a customer relationship management (CRM) strategy emphasizing personalized interactions with customers. The personalization of interactions is thought to foster greater customer... View More
Enterprise software has aimed to remove friction, reduce reliance on technical resources and put more control in the hands of the teams who understand the task at hand
AI has dominated headlines for the past few years in the regulated communications space, and in many ways, deservedly so. It can automate processes, personalize at scale and accelerate the production
Robotic Process Automation (RPA) has long been recognized as a tool that clicks buttons faster than humans, excelling at repetitive tasks like moving files or exporting reports
For decades, customer communications management (CCM) has focused on outbound engagement, such as statements, explanations of benefits (EOBs) and annual notifications of changes (ANOCs), delivered in
