Madison Advisors, an advisory firm that provides thought leadership, strategic consulting, and market research to clients in the customer communications management (CCM), electronic delivery, and print industries, announced the publication of its Insurance industry focused Multi-channel Delivery Market Study.

This vertical-specific study was developed as an adjunct to Madison Advisors' ongoing Multi-Channel/Print Suppression market research (first study published October 2009). The study provides a comprehensive overview of the Multi-Channel delivery market with a targeted analysis of the strategies and issues that are specific and significant for the insurance industry.

The study was conducted through a comprehensive survey followed by in-depth interviews with key decision makers and stakeholders at each company. The study reveals surprising trends and insights into the overall market direction, and discusses successful techniques to increase consumer adoption of e- Delivery. The following topics are covered in detail in the report:

  • Business drivers — why businesses are pursuing print suppression
  • Customer Communications Strategy and Management — how companies view, organize, and manage print suppression efforts
  • Adoption Strategy — programs, issues, barriers, and tactics companies are utilizing to move consumers to electronic distribution
  • Operational Tactics — how companies are dealing with cost, resource, and implementation issues
  • Market Drivers — adoption rates and economic impact

The full report is now available for purchase from Madison Advisors.

About Madison Advisors
Madison Advisors, an advisory firm, exists to advance the print and electronic communications objectives of Fortune 1000 companies. The company's analysts provide advisory services for a range of content delivery strategies, particularly those addressing enterprise output technologies and customer communications. For more information about Madison Advisors, visit the company's web site at or call (817) 684-7545.


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