Summer has come and gone, and economic conditions seem marginally better than they were when I wrote my February column (I think the terminology is "less worse"). To survive the recession, most companies... View More
In the words of Tom Friedman, "The world is flat." Globalization of business, the movement toward distributed teams and the increasing number of people working from home is a fact of life. This profoundly... View More
Part 1 of Mr. Krishna's column dealt with the 'acquire' and 'serve' sections of the customer life cycle with in-depth analysis of microsites and social media (read part 1). Part 2 cinches up the cycle... View More
The acquire-serve-grow customer life cycle discussed in the previous paper continues to be just as valid as your web management strategies evolve and your web presence becomes more engaging, interactive... View More
Last time, in Part 1, Mukul analyzed how to acquire customers, which is "The Foundation for Your Web Strategy." Part 2 moves onto the next two steps: serving customers by engaging customer dynamics and... View More
Organizations are increasingly channeling the power of the web to advance their marketing strategies. Even in these times, customer acquisition remains top-of-mind for key managers, but it should never... View More
As Internet crime becomes more intrusive, annoying, viral and widespread, the problem of governing Internet conduct likewise becomes more problematic, particularly in the area of law enforcement, which... View More
A key to effective decision making in organizations is the ability to quickly access correct information in order to make decisions in a timely manner to support customer requirements, to meet service... View More
Web content management (WCM) initiatives still prove to be a good strategic investment, despite the current economy. Given the web's continued dominance as a main channel for companies to interact with... View More
Can you imagine a world without paper in today's corporate office? But the idea of a paperless society will not happen in our lifetime. The futurists who were ushering in the age of the paperless society... View More
Part 1 discusses Digital Media revolution, the challenges resulting from the boon of digital offerings, as well as what companies need to consider when trying to come up with the "next killer application."... View More
Remember the last time you filled out a mortgage application? If you're like most people, you probably spent hours wrestling with confusing forms, deciphering legal jargon and hunting down supporting
As we reach the midpoint of the decade, it’s clear that the 2020s are testing business leaders with a drive to leverage emerging technologies, evolving customer expectations and a more complex regulatory environment
Over the past 2 short years, the communications industry has been at the forefront of technological innovation, shaping how we connect, share and understand the world around us. Among the plethora of
Efficient document management is essential in high-volume customer support centers, where handling errors can lead to costly mistakes, compliance risks and dissatisfied customers
Most customers prefer digital communications due to convenience. Digital communications arrive faster, enable interactivity and allow for immediate payment options. However, digital customer communica
