Lynne Andrews

Lynne Andrews is Vice President of Product Development for RRD's Business Communications Solutions, overseeing strategy and solutions for multi-channel customer communications. Lynne offers decades of experience helping businesses seamlessly integrate tools and technology to provide better engagement for their customers. She is currently located in St. Charles, Illinois.
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Spring Digital Issue 2019
Alexa, What's Our Voice-Activated Communications Strategy?
BY Lynne Andrews
May 9 2019
Customer communications have transformed into conversations. This is because outbound marketing monologues are being replaced by customer-initiated dialogues. For brands, this means taking another look...
  • From Broadcast to Dialogue: Ursula K. Le Guin’s Timeless Lessons for Modern Customer Communication
    By Alan Burger
    Every message, whether a whispered story, a corporate statement or a customer email, is both risk and opportunity
  • RPA
    Beyond Bots
    By Eric Riz
    Robotic Process Automation (RPA) has long been recognized as a tool that clicks buttons faster than humans, excelling at repetitive tasks like moving files or exporting reports
  • main
    How IDP is Reshaping CCM: Transactional and Accessible Communications
    By Ernie Crawford
    For decades, customer communications management (CCM) has focused on outbound engagement, such as statements, explanations of benefits (EOBs) and annual notifications of changes (ANOCs), delivered in
  • touchpoint
    Why Every Document Is Now a Touchpoint
    By Gary Gregg
    When I think about how far customer communications have evolved, it’s clear that we’ve entered a new era, one where the regulated document is moving from being an artifact of a transaction
  • Getting Billing ‘Just Right’
    By Mitch Anderson
    How much do I owe?  How do I pay? Where’s my bill? Are any of your customers asking these questions? If so, it might be time to rethink your utility bills.