+
BETTER Content ManagementBETTER Customer Communication Management
=
BETTER Customer Experience
BY Bob Larrivee
Nov. 6 2017
In a recent AIIM Industry Watch report titled “Improving Business Operations in 2017: Capturing Vital Content,” we took a look at how and where businesses are focusing their efforts to improve... View More
Oct. 31 2017
Gartner announced earlier this year that enterprise content management (ECM) was dead and that the industry’s focus should shift toward content services instead. While this caused some intense debate,... View More
Oct. 6 2017
Caught in the wake of customer experience (CX) giants like Amazon, Zappos, and Apple, companies in every industry, including heavily regulated ones, are recognizing that CX is becoming a more important... View More
Oct. 4 2017
The current approach to cybersecurity is retroactive. Many organizations naïvely believe they aren’t targets and that investing in cybersecurity is futile. With cyber attacks becoming more prominent,... View More
Oct. 2 2017
Recent research by Forrester examined the impact that clear communications had on customer experience (CX) scores for organizations in a number of industries. It may come as no surprise that the results... View More
By Eric RizFor more than a decade, personalization has been the dominant narrative in customer experience. Organizations invested heavily in understanding their customers. They built data lakes. They deployed an
We’re now in the experience economy, where customers measure companies by how easy, clear and effective it is to get something done
In 2026, many organizations are still trying to meet modern expectations with yesterday's siloed content operating model. Until that changes, the gap between what customers expect and what organizations can deliver will continue to widen
Test data strategy belongs in boardroom discussions, not buried in technical specifications. But here's what actually happens: executives assume IT has it handled, middle managers inherit whatever st
Despite their pivotal role in customer journeys, forms are still viewed by many organizations as operational overhead. In a digital-first era, that outdated view is a hidden drain on revenue and a gro