2019-08-01

Part 2: Conversation with OpenText - What Is a Digital Experience Platform?

DOCUMENT Strategy Editor Allison Lloyd continues her conversation with Guy Hellier, VP of Product Management, Customer Experience Management (CEM) at OpenText, from DSF '19 in Anaheim, CA to unpack what a digital experience (DX) platform really means. In this video, Guy discusses why the DX platform is not just one thing, the role it plays in building a roadmap for a complete digital foundation, and how integration services fit into the bigger picture of a DX platform. For more information about OpenText, visit www.opentext.com/exstream16.
  • In today’s complex and highly regulated customer communications management (CCM) landscape, organizations face a critical decision
  • In today's fast-paced world, effective customer communication is not just a business obligation — it's a crucial part of the customer experience
  • The rapid expansion of artificial intelligence (AI) has ushered in an era of unprecedented data collection, processing and utilization. While this has propelled innovation, efficiency and convenience
  • Across the globe, organizations are seeking to better cater to increasingly diverse customer populations. In the United States, for example, the number of non-English speakers has tripled over the las
  • A recent article on Chiefmartec asked an interesting question about automation in marketing: Is automation making things more efficient for the company or the customer? The example they gave is someth