In this final installment, DOCUMENT Strategy Editor Allison Lloyd continues her discussion with Guy Hellier, VP of Product Management, Customer Experience Management (CEM) at OpenText, from DSF '19 in Anaheim, CA on how companies can pragmatically approach artificial intelligence (AI) and machine learning technologies to better understand and use our content for more contextualized customer experiences. For more information about OpenText, visit www.opentext.com/exstream16.