David Martina

David Martina is the vice president of systems integration for NEPS, LLC of Salem, New Hampshire, a firm that provides solutions for the automation of document-intensive business processes.

FEATURES

Tapping a Different Channel with Near Field Communication (NFC)

BY David Martina

Sept. 29 2013

Tap your phone on a near field communication (NFC) tag, and instant, rich, multimedia content is at your disposal. Tap two NFC-enabled smartphones together, and financial transactions can be conducted...

From Hyper-Personalization to Predictive Communications

By Eric Riz

For more than a decade, personalization has been the dominant narrative in customer experience. Organizations invested heavily in understanding their customers. They built data lakes. They deployed an
Digital Was the Easy Part...

By Liz Stephen and Mia Papanicolaou

We’re now in the experience economy, where customers measure companies by how easy, clear and effective it is to get something done
How to Make Channel-Agnostic Content a Reality in 2026

By Patrick Kehoe

In 2026, many organizations are still trying to meet modern expectations with yesterday's siloed content operating model. Until that changes, the gap between what customers expect and what organizations can deliver will continue to widen
Hybrid Test Data Strategies

By Jennifer Raml

Test data strategy belongs in boardroom discussions, not buried in technical specifications. But here's what actually happens: executives assume IT has it handled, middle managers inherit whatever st
Forms That Fuel Growth

By Andrew Stevens

Despite their pivotal role in customer journeys, forms are still viewed by many organizations as operational overhead. In a digital-first era, that outdated view is a hidden drain on revenue and a gro

Most Read

Forms That Fuel Growth

Elixir Technologies Unveils Elixir Muse: The AI Writing Assistant Built for Total Data Privacy

Doxis Named a Leader in Gartner® Magic Quadrant Second Time in a Row

How to Make Channel-Agnostic Content a Reality in 2026

Hybrid Test Data Strategies

AI Is Turning Documents Into Action Engines

OSG Announces Strategic Partnership with Sagent to Transform Mortgage Servicing Communications