John Horodyski

John Horodyski is a Partner at Optimity Advisors and has executive management strategy experience in information management, with a focus on digital asset management, metadata and taxonomy design, information governance, and content management strategy. He regularly speaks at industry events and conducts workshops on digital transformation, digital asset management, and metadata. He is also a Board Member of the Journal of Digital Media Management and the author of the book, "Inform, Transform & Outperform: Digital Content Strategies to Optimize Your Business for Growth." He currently teaches a graduate course in digital asset management at San Jose State University.

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Winter Digital Issue 2018
Building Digital Content Workflows Isn't as Easy as It Looks
BY John Horodyski
Feb. 6 2018
On the surface, designing digital content workflows sounds simple enough: create the assets; make them discoverable and accessible; and when they're no longer relevant to the current business and production...
  • Managing the Transactional Shift
    By Andy Young
    In the transactional print world, there is a change happening, but nobody is talking about it
  • It’s Time to Revolutionize Your Customer Communications with AI
    By Jesse Lujan
    Clear, branded, engaging, and 100% accurate—these are the hallmarks of effective customer communications. Yet, for many organizations, creating them at scale remains a challenge
  • Maximizing Customer Experience Through Personalized Document Communication
    By Matt Ream
    With increasing competition both in person and online, businesses have found a need to improve the customer experience throughout each transaction
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    Has the AI Revolution Given Us the Paperless Office?
    By John Bates
    The enduring relevance of document management in today's business world is remarkable — so much so that it has led to a notable shift in market categories. Leading research and advisory firm Gartne