John Horodyski

John Horodyski is a Partner at Optimity Advisors and has executive management strategy experience in information management, with a focus on digital asset management, metadata and taxonomy design, information governance, and content management strategy. He regularly speaks at industry events and conducts workshops on digital transformation, digital asset management, and metadata. He is also a Board Member of the Journal of Digital Media Management and the author of the book, "Inform, Transform & Outperform: Digital Content Strategies to Optimize Your Business for Growth." He currently teaches a graduate course in digital asset management at San Jose State University.

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Feb. 6 2018
On the surface, designing digital content workflows sounds simple enough: create the assets; make them discoverable and accessible; and when they're no longer relevant to the current business and production...
  • Digital Asset Management (DAM) is a system designed for organizing, storing and retrieving media files and managing digital rights and permissions. DAM systems have become a core component of creative
  • Is Generative AI tipping the scales in favor of building Enterprise Content Management (ECM) software, or will it ever get to that point?
  • Information technology has undergone a major transformation in recent years, sparked by the rise of “big data.”
  • Every day, large organizations face multiple challenges with the hundreds or thousands of pieces of mail received through the USPS and other carriers, documents that include general business mail
  • Personalizing things is not new. We have engraved items and composed personal letters and communications for centuries, but can we do this economically and efficiently?