John Horodyski

John Horodyski is a Partner at Optimity Advisors and has executive management strategy experience in information management, with a focus on digital asset management, metadata and taxonomy design, information governance, and content management strategy. He regularly speaks at industry events and conducts workshops on digital transformation, digital asset management, and metadata. He is also a Board Member of the Journal of Digital Media Management and the author of the book, "Inform, Transform & Outperform: Digital Content Strategies to Optimize Your Business for Growth." He currently teaches a graduate course in digital asset management at San Jose State University.

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Winter Digital Issue 2018
Building Digital Content Workflows Isn't as Easy as It Looks
BY John Horodyski
Feb. 6 2018
On the surface, designing digital content workflows sounds simple enough: create the assets; make them discoverable and accessible; and when they're no longer relevant to the current business and production...
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    Unlocking the Future of Work
    By Bryant Duhon
    In today's fast-paced world, organizations face increasing pressure to optimize productivity and streamline operations. The introduction of Microsoft Copilot represents a quantum leap forward in enterprise productivity, offering a powerful tool that integrates...
  • Are Your CCM Systems Costing You More Than You Know?
    By Avi Greenfield
    In today's fast-paced world, effective customer communication is not just a business obligation — it's a crucial part of the customer experience. Unfortunately, many organizations are bogged down
  • Managing the Transactional Shift
    By Andy Young
    In the transactional print world, there is a change happening, but nobody is talking about it
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    It’s Time to Revolutionize Your Customer Communications with AI
    By Jesse Lujan
    Clear, branded, engaging, and 100% accurate—these are the hallmarks of effective customer communications. Yet, for many organizations, creating them at scale remains a challenge
  • Managing the Transactional Shift
    By Andy Young
    In the transactional print world, there is a change happening, but nobody is talking about it