Kathy Williams Chiang

Kathy Williams Chiang is Vice President of Business Insights at Wunderman Data Management. She is the co-author of Monetizing Your Data: A Guide to Turning Data into Profit-Driving Strategies and Solutions. Kathy is an established Business Analytics practitioner with expertise in guided analytics, analytic data mart development, and business planning. Prior to her current position at Wunderman Data Management, she consulted with Aspirent on numerous analytic projects for several multi-national clients, including IHG, Coca Cola, among others. She has also worked for multi-national corporations including Telecommu­nications Systems of Trinidad and Tobago, Acuity Brands Lighting, BellSouth International, and Portman Overseas. She holds a Bachelor of Science in Chemistry from Louisiana State University as well as a MBA from Tulane University.
Compete in Age of Analytics - DOCUMENT Strategy
March 2017
How to Compete in the Age of Analytics
BY Andrew Roman Wells|Kathy Williams Chiang
March 16 2017
Data and analytics have redefined the way we compete. Data is a critical corporate asset that organizations are starting to monetize in new ways to get ahead of their competition. The bottom line? Companies...
  • CCM: In-House or Outsource?
    By Bryan Matlock
    In today’s complex and highly regulated customer communications management (CCM) landscape, organizations face a critical decision
  • quad
    Are Your CCM Systems Costing You More Than You Know?
    By Avi Greenfield
    In today's fast-paced world, effective customer communication is not just a business obligation — it's a crucial part of the customer experience
  • data
    Data Privacy & Sovereignty
    By Eric Riz
    The rapid expansion of artificial intelligence (AI) has ushered in an era of unprecedented data collection, processing and utilization. While this has propelled innovation, efficiency and convenience
  • AI
    AI Is Shaping the Future of Translation in Communications
    By Patrick Kehoe
    Across the globe, organizations are seeking to better cater to increasingly diverse customer populations. In the United States, for example, the number of non-English speakers has tripled over the las
  • balance
    Striking a Balance
    By Liz Stephen and Mia Papanicolaou
    A recent article on Chiefmartec asked an interesting question about automation in marketing: Is automation making things more efficient for the company or the customer? The example they gave is someth