Andrew Roman Wells

Andrew Roman Wells is the CEO of Aspirent, a management consulting firm focused on analytics. He is the co-author of Monetizing Your Data: A Guide to Turning Data into Profit-Driving Strategies and Solutions. He has extensive experience building analytical solutions for a wide range of companies, from Fortune 500s to small non-profits. Andrew focuses on helping organizations utilize their data to make impactful decisions that drive revenue through monetization strategies. Andrew earned a Bachelor’s degree in business administration with a focus on finance and management information systems from the University of Georgia.
Compete in Age of Analytics - DOCUMENT Strategy
March 2017
How to Compete in the Age of Analytics
BY Andrew Roman Wells|Kathy Williams Chiang
March 16 2017
Data and analytics have redefined the way we compete. Data is a critical corporate asset that organizations are starting to monetize in new ways to get ahead of their competition. The bottom line? Companies...
  • CCM: In-House or Outsource?
    By Bryan Matlock
    In today’s complex and highly regulated customer communications management (CCM) landscape, organizations face a critical decision
  • quad
    Are Your CCM Systems Costing You More Than You Know?
    By Avi Greenfield
    In today's fast-paced world, effective customer communication is not just a business obligation — it's a crucial part of the customer experience
  • data
    Data Privacy & Sovereignty
    By Eric Riz
    The rapid expansion of artificial intelligence (AI) has ushered in an era of unprecedented data collection, processing and utilization. While this has propelled innovation, efficiency and convenience
  • AI
    AI Is Shaping the Future of Translation in Communications
    By Patrick Kehoe
    Across the globe, organizations are seeking to better cater to increasingly diverse customer populations. In the United States, for example, the number of non-English speakers has tripled over the las
  • balance
    Striking a Balance
    By Liz Stephen and Mia Papanicolaou
    A recent article on Chiefmartec asked an interesting question about automation in marketing: Is automation making things more efficient for the company or the customer? The example they gave is someth