Kerry Sanders

Kerry Sanders is SVP of Commercial Excellence at Xerox. He is responsible for leading the development and implementation of the end-to-end global marketing strategy for Document Outsourcing and Large Enterprise Operations. He is also a member of the Xerox Corporate Marketing and Communications Leadership team, under the direction of Xerox’s Chief Marketing Officer.

Kerry has more than 20 years of business success and experience as a collaborative global leader in sales, sales operations, and marketing. Prior to joining Xerox, he served as Vice President of Marketing for Moscow-based firm CJSC Stroytransgaz. Before joining CJSC Stroytransgaz, he held key leadership roles with Hewlett-Packard, Oki Data Americas, JetForm/Adobe Systems Inc., and Standard Register Company.
The Push Toward Digital Transformation - DOCUMENT
Jan. 12 2017
Many businesses felt a new sense of urgency in 2016 to digitize paper-based processes. Findings from our “Digitization at Work” report predict only nine percent of key business operation processes...
ExceptionalCX
Dec. 5 2016
US companies spend millions of dollars each year developing the best strategies and tactics to reach their target audience and increase sales. In fact, a survey on chief marketing officers (CMOs) found...
  • The potential of generative AI to positively impact how we work and live is massive
  • You may wonder why an old content management guy is writing about generative AI and LLMs
  • Generative AI (GenAI) is set to revolutionize the Customer Communications Management (CCM) industry, driving profound changes in how businesses interact with their customers
  • Editor’s Note: This is part 2 of a 3-part series on AI in CCM. You can find part 1 in our Spring issue. Look for part 3 in the next issue
  • Today, executives are excited about the promise of artificial intelligence (AI) to help their businesses grow and innovate, potentially transforming every part of work, delighting customers with new e