Madison Advisors announced that senior analyst, Gina Ferrara, will be addressing attendees at the Document Strategy Forum ’17, to be held May 1-3 at the Chicago Marriott Downtown.

Ferrara’s session “Business Case for Real-Time Document Generation & Delivery” will uncover the critical success factors for real-time document generation, the necessary components to support personalized and effective communications and considerations when designing communication workflows for all customer touchpoints. The session will be held on the first day of the event, Monday, May 1, at 2:00 p.m.

At Madison Advisors, Ferrara specializes in helping clients develop comprehensive customer communications management (CCM) optimization strategies that position an organization to meet strategic goals and objectives relative to revenue enhancement, cost and risk reduction and customer experience and retention. Ferrara’s additional focus is analyzing the latest enhancements and capabilities of the industry’s software and hardware technology providers.

For more information about the Document Strategy Forum, visit:

About Madison Advisors
Madison Advisors specializes in offering Fortune 1000 companies context-specific guidance for a range of content delivery strategies, particularly those addressing enterprise output technologies and print and electronic customer communications. Madison Advisors’ analysts and consulting professionals are dedicated to technology and market research that is delivered through short-term project engagements as well as articles, publications and presentations. In addition, the company’s hands-on experience developed through assisting its clients with deploying selected solutions adds a practical dimension to their approach not typically found with consulting generalists or other analyst firms.

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