Customer Communications Management Technology: 14 Providers to Keep Your Eye On
Our Editor Allison Lloyd covers Forrester's Wave on Customer Communications Management, 2016 and highlights the 14 leading providers featured in this latest report...
Customer Communications Management (CCM) is in serious need of transformation. Today’s customers expect more than basic personalization — they demand relevance, empathy and immediate access to information that speaks directly to them at the...
In an era defined by digital acceleration, remote work and ubiquitous cloud services, cybersecurity threats have evolved from isolated IT incidents to strategic business risks. Cybercriminals have gro
Over the past five years, many financial institutions have put in the work to “make the shift,” investing heavily in digital technologies from back-end systems to marketing platforms
For years, omnichannel communications have been designed around customer preferences across the journey and have been positioned as a strategic advantage by vendors and print service providers (PSPs)