Mario Diaz

Mr. Díaz has more than 25 years of strategic marketing and business development experience, including executive management positions at Apple, Avnet, Toshiba, IO Data Centers and QMS. In addition to a diverse technology marketing and customer experience background, Mr. Díaz applied his skills as chief marketing officer for one of the largest transit systems in the United States. His marketing accomplishments have been recognized by the American Marketing Association with a North American Effie Award, by the International Association of Business Communicators with multiple Copper Quill Awards, by the Telly Awards and by the American Advertising Federation with seven Addy Awards.
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February 2016
The Xerox Split, Disruption in the Imaging Industry and What It All Means
BY Mario Diaz
Feb. 18 2016
Xerox announced on January 29th intentions to separate into two independent operations, focusing on business process outsourcing and document technology. Closely following the Hewlett-Packard split in...
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January 2016
Why One in Three Managed Print Services Contracts Fail
BY Mario Diaz
Jan. 7 2016
Managed print services (MPS) have seen steady growth, becoming a standard best practice among information technology (IT) decision makers to support their print fleets, but a recent study reveals rising...
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December 2015
5 Questions to Reveal Out-of-Control Printing Costs
BY Mario Diaz
Dec. 9 2015
Printing costs, while seemingly insignificant, can create detrimental financial impact on an organization over time. According to our research, the average cost of a company’s printing operations...
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October 2015
Managed Print Outsourcing: Comparing Investment Costs to Future Savings
BY Mario Diaz
Nov. 5 2015
There are many reasons why organizations outsource their print operations. Procuring and managing the consumables to run a print fleet alone is a major challenge. However, the most common reason for outsourcing...
    Humans and AI: The Perfect Partnership for Customer Communications
    By Gina Armada
    A seismic wave is rumbling through the workplace with AI and automation actively transforming employee productivity and reshaping operations
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    Be More Effective with Generative AI in Customer Communications
    By Atif Khan
    The potential of generative AI to positively impact how we work and live is massive
    A Tale of Two Revolutions
    By John Mancini
    You may wonder why an old content management guy is writing about generative AI and LLMs
    Generative AI
    By Liz Stephen and Mia Papanicolaou
    Generative AI (GenAI) is set to revolutionize the Customer Communications Management (CCM) industry, driving profound changes in how businesses interact with their customers
    What it Takes to be Effective with Gen AI
    By Atif Khan
    Editor’s Note: This is part 2 of a 3-part series on AI in CCM. You can find part 1 in our Spring issue. Look for part 3 in the next issue