Cheryl McKinnon

Ms. McKinnon is a principal analyst at Forrester Research, serving the needs of Enterprise Architecture Professionals. She is an expert in records management, information governance and eDiscovery. She brings a broad perspective to this role, with deep experience in many areas of content and information management, including ECM, social media, collaboration and standards.

FEATURES
It's a Digital-First World: Five Trends Reshaping Records Management As You Know It
BY Cheryl McKinnon
June 20 2013
Enterprise architecture professionals and records management professionals must be open to collaboration, cross-functional business and technical roadmap development and be willing to identify, explore...
  • Generative AI
    By Liz Stephen and Mia Papanicolaou
    Generative AI (GenAI) is set to revolutionize the Customer Communications Management (CCM) industry, driving profound changes in how businesses interact with their customers
  • What it Takes to be Effective with Gen AI
    By Atif Khan
    Editor’s Note: This is part 2 of a 3-part series on AI in CCM. You can find part 1 in our Spring issue. Look for part 3 in the next issue
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    RPA and AI: Why Your Business Needs Both
    By Brian DeWyer
    Today, executives are excited about the promise of artificial intelligence (AI) to help their businesses grow and innovate, potentially transforming every part of work, delighting customers with new e
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    Embark on a Journey to Next-Level Personalization
    By Stephanie Pieruccini
    Personalization is the core of what we do in CCM, and we do this on a scale that still requires specialized software that cannot be replaced by marketing or office editing tools. The number of persona
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    Normalizing the Spaghetti Bowl of Document Processing Tools
    By Ernie Crawford
    In today's fast-paced business environment, the future of efficiency and productivity is automation