Scott Brinker

Mr. Brinker is a co-founder and CTO of ion interactive and the author of the Chief Marketing Technologist blog, where he writes about the intersection of marketing and technology. He holds degrees in computer science from Columbia and Harvard and an MBA from MIT Sloan.

FEATURES

The Four Quadrants of Marketing Management

BY Scott Brinker

July 8 2014

Having spent many years in the “conversion optimization” subdiscipline of marketing—a forerunner to what is now known as “growth hacking” in some circles—I’ve...

When Communications Become the Operating Layer

By Libby Koehn

A customer communication is rarely just a document. It is a claim being paid, a benefit being explained, a disclosure that has to be exactly right. It is the moment a person decides whether the organi
The Shift Toward Centralized Communication Management

By Steve Diamond

How might highly regulated organizations maintain a competitive edge while balancing rising customer expectations with strict adherence to regulatory requirements?
Capturing an Untapped Market

By Bryan Matlock

There is a conversation happening in boardrooms and compliance offices across financial services, insurance, healthcare and utilities that tends to start with regulation and end with obligation. Organ
Why CX Leaders Win with AI

By Richard Huff

Artificial intelligence has transitioned from being a promising innovation to a fundamental business capability across a wide range of industries

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The Clarity Protocol

Why CX Leaders Win with AI

Capturing an Untapped Market

The Shift Toward Centralized Communication Management

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Sixfold's AI Report Tackles the Governance Questions Agentic Underwriting AI Raises