Scott Brinker

Mr. Brinker is a co-founder and CTO of ion interactive and the author of the Chief Marketing Technologist blog, where he writes about the intersection of marketing and technology. He holds degrees in computer science from Columbia and Harvard and an MBA from MIT Sloan.

FEATURES

The Four Quadrants of Marketing Management

BY Scott Brinker

July 8 2014

Having spent many years in the “conversion optimization” subdiscipline of marketing—a forerunner to what is now known as “growth hacking” in some circles—I’ve...

How Are CCM Leaders Managing True Section 508 Compliance?

By Ernie Crawford

Federal agencies, state and local governments and public colleges and universities are legally required to ensure their digital content, including digital documents and communications, are accessible
The Future of Insurance Communications

By Jason Pothen

As competition increases in the insurance industry, the market is experiencing saturation with products, options and competitive alternatives
8 Information Management Best Practices

By Joy Anderson

Information management is an essential element of every organization. It involves the application of technology and procedures to make sure that information is accessible and useful
CCM: In-House or Outsource?

By Bryan Matlock

In today’s complex and highly regulated customer communications management (CCM) landscape, organizations face a critical decision
Are Your CCM Systems Costing You More Than You Know?

By Avi Greenfield

In today's fast-paced world, effective customer communication is not just a business obligation — it's a crucial part of the customer experience

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8 Information Management Best Practices

Intelligent Orchestration

Striking a Balance

CCM: In-House or Outsource?

Data Privacy & Sovereignty

Going To the Cloud for ECM? Know Before You Go