Scott Brinker

Mr. Brinker is a co-founder and CTO of ion interactive and the author of the Chief Marketing Technologist blog, where he writes about the intersection of marketing and technology. He holds degrees in computer science from Columbia and Harvard and an MBA from MIT Sloan.

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The Four Quadrants of Marketing Management
BY Scott Brinker
July 8 2014
Having spent many years in the “conversion optimization” subdiscipline of marketing—a forerunner to what is now known as “growth hacking” in some circles—I’ve...
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    You may wonder why an old content management guy is writing about generative AI and LLMs
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    Editor’s Note: This is part 2 of a 3-part series on AI in CCM. You can find part 1 in our Spring issue. Look for part 3 in the next issue