Scott Brinker

Mr. Brinker is a co-founder and CTO of ion interactive and the author of the Chief Marketing Technologist blog, where he writes about the intersection of marketing and technology. He holds degrees in computer science from Columbia and Harvard and an MBA from MIT Sloan.

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The Four Quadrants of Marketing Management

BY Scott Brinker

July 8 2014

Having spent many years in the “conversion optimization” subdiscipline of marketing—a forerunner to what is now known as “growth hacking” in some circles—I’ve...

AI: Not A Revolution — A Re-Creation of Reality
By John Harney
To think about AI in terms of previous multiplicative measurements of data growth and tech capability like Moore’s Law is delimiting. Incremental improvements don’t produce breakthroughs
5 Things ECM Practitioners Can Learn from IT Documentation
By Gilad David Maayan
Enterprise content management (ECM) is a strategic approach to managing an organization's information, supporting processes for creating, capturing, delivering and archiving content
The Benefits of Unifying Your Intelligent Automation Systems
By Brian DeWyer
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By Gary Gregg
As we stand at the forefront of a rapidly changing digital landscape, customer communications management (CCM) is facing a critical inflection point. The way businesses communicate with their customer
How Inbound Capture Fits into Total Experience Management
By Avi Greenfield
It's no secret that, despite the ongoing quest for digital transformation, many businesses are stuck in the old ways of using fillable PDFs and paper forms to capture information. The first thing tha

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