Scott Brinker

Mr. Brinker is a co-founder and CTO of ion interactive and the author of the Chief Marketing Technologist blog, where he writes about the intersection of marketing and technology. He holds degrees in computer science from Columbia and Harvard and an MBA from MIT Sloan.

FEATURES

The Four Quadrants of Marketing Management

BY Scott Brinker

July 8 2014

Having spent many years in the “conversion optimization” subdiscipline of marketing—a forerunner to what is now known as “growth hacking” in some circles—I’ve...

The Threat of Cyberattacks Remains a Top Concern

By Eric Riz

In an era defined by digital acceleration, remote work and ubiquitous cloud services, cybersecurity threats have evolved from isolated IT incidents to strategic business risks. Cybercriminals have gro
Digital Marketing Is King, But  Don’t  Ignore  the Power of Direct Mail 

By Joshua Noble

Over the past five years, many financial institutions have put in the work to “make the shift,” investing heavily in digital technologies from back-end systems to marketing platforms
How to Integrate GenAI into Your CCM Strategy: A Practical Guide

By Liz Stephen and Mia Papanicolaou

When it comes to regulated communications, most organizations struggle to deliver on what customers expect
Shift Your Focus Beyond Omnichannel

By Andy Young

For years, omnichannel communications have been designed around customer preferences across the journey and have been positioned as a strategic advantage by vendors and print service providers (PSPs)
Transforming Forms and Documents for the Modern Era

By Angele Taylor

Artificial intelligence (AI) is such a fast-moving piece of technology that it is hard to keep up with everything that it can do. The features that are front end center are the multimedia production c

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Transforming Forms and Documents for the Modern Era

New Scanners from Kodak Alaris Help Customers Supercharge Document Capture

Shift Your Focus Beyond Omnichannel

Central Control of Customer Communications Drives Consistent Experiences Across Channels

How to Integrate GenAI into Your CCM Strategy: A Practical Guide

Nutrient Announces Document AI SDK Update

Digital Marketing Is King, But  Don’t  Ignore  the Power of Direct Mail 