Scott Brinker

Mr. Brinker is a co-founder and CTO of ion interactive and the author of the Chief Marketing Technologist blog, where he writes about the intersection of marketing and technology. He holds degrees in computer science from Columbia and Harvard and an MBA from MIT Sloan.

FEATURES

The Four Quadrants of Marketing Management

BY Scott Brinker

July 8 2014

Having spent many years in the “conversion optimization” subdiscipline of marketing—a forerunner to what is now known as “growth hacking” in some circles—I’ve...

Transforming Forms and Documents for the Modern Era

By Angele Taylor

Artificial intelligence (AI) is such a fast-moving piece of technology that it is hard to keep up with everything that it can do. The features that are front end center are the multimedia production c
Central Control of Customer Communications Drives Consistent Experiences Across Channels

By Patrick Kehoe

Trust is the foundation of every strong customer relationship, but it’s fragile. It can take years of consistent positive interactions to build, and only one or two poor experiences to undo. The mos
How Are CCM Leaders Managing True Section 508 Compliance?

By Ernie Crawford

Federal agencies, state and local governments and public colleges and universities are legally required to ensure their digital content, including digital documents and communications, are accessible
The Future of Insurance Communications

By Jason Pothen

As competition increases in the insurance industry, the market is experiencing saturation with products, options and competitive alternatives
8 Information Management Best Practices

By Joy Anderson

Information management is an essential element of every organization. It involves the application of technology and procedures to make sure that information is accessible and useful

Most Read

Transforming Forms and Documents for the Modern Era

How Are CCM Leaders Managing True Section 508 Compliance?

The Future of Insurance Communications

New Scanners from Kodak Alaris Help Customers Supercharge Document Capture

Shift Your Focus Beyond Omnichannel

Central Control of Customer Communications Drives Consistent Experiences Across Channels

Info-Tech Research Group Names Laserfiche a Leader in Enterprise Content Management