DOCUMENT Strategy Staff

Madison Advisors - CPM Brief cover
NEWS
New Madison Advisors Report Focuses on the Ability of CPM Solutions to Balance Personalization and Privacy
BY DOCUMENT Strategy Staff
Sept. 25 2023
Madison Advisors has published a new report entitled “Consent and Preference Management” that details the crucial balance companies are challenged with when it comes to providing
  • Humans and AI: The Perfect Partnership for Customer Communications
    By Gina Armada
    A seismic wave is rumbling through the workplace with AI and automation actively transforming employee productivity and reshaping operations
  • Screenshot 2024-10-24 at 9.22.49 AM
    Be More Effective with Generative AI in Customer Communications
    By Atif Khan
    The potential of generative AI to positively impact how we work and live is massive
  • A Tale of Two Revolutions
    By John Mancini
    You may wonder why an old content management guy is writing about generative AI and LLMs
  • Generative AI
    By Liz Stephen and Mia Papanicolaou
    Generative AI (GenAI) is set to revolutionize the Customer Communications Management (CCM) industry, driving profound changes in how businesses interact with their customers
  • What it Takes to be Effective with Gen AI
    By Atif Khan
    Editor’s Note: This is part 2 of a 3-part series on AI in CCM. You can find part 1 in our Spring issue. Look for part 3 in the next issue