Scott Kendrick

Scott Kendrick has 20 years of experience in software product management, design, and marketing, working with shrink-wrap consumer applications to enterprise cloud solutions. Currently, Scott is the Vice President of Marketing at CallMiner. Scott holds a BScE in Civil Engineering from Queen’s University and is certified in Pragmatic Marketing and SCRUM.
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Summer Digital Issue 2018
Avoid These Social Media Fails: How Analytics Feed Consistent Messaging
BY Scott Kendrick
Aug. 21 2018
Today’s consumers aren’t satisfied with simply “liking” a brand or other simple exchanges on their social channels. They expect actual interaction from these companies. If they...
  • main
    How IDP is Reshaping CCM: Transactional and Accessible Communications
    By Ernie Crawford
    For decades, customer communications management (CCM) has focused on outbound engagement, such as statements, explanations of benefits (EOBs) and annual notifications of changes (ANOCs), delivered in
  • touchpoint
    Why Every Document Is Now a Touchpoint
    By Gary Gregg
    When I think about how far customer communications have evolved, it’s clear that we’ve entered a new era, one where the regulated document is moving from being an artifact of a transaction
  • Getting Billing ‘Just Right’
    By Mitch Anderson
    How much do I owe?  How do I pay? Where’s my bill? Are any of your customers asking these questions? If so, it might be time to rethink your utility bills. 
  • health cx
    Navigating Uncertainty
    By John Zimmerer
    Economic pressures, regulatory shifts and evolving consumer expectations are converging to create a complex environment for health insurers. Amid this turbulence, many payers are hesitant to invest in