Scott Kendrick

Scott Kendrick has 20 years of experience in software product management, design, and marketing, working with shrink-wrap consumer applications to enterprise cloud solutions. Currently, Scott is the Vice President of Marketing at CallMiner. Scott holds a BScE in Civil Engineering from Queen’s University and is certified in Pragmatic Marketing and SCRUM.

Summer Digital Issue 2018

Avoid These Social Media Fails: How Analytics Feed Consistent Messaging

BY Scott Kendrick

Aug. 21 2018

Today’s consumers aren’t satisfied with simply “liking” a brand or other simple exchanges on their social channels. They expect actual interaction from these companies. If they...

Going Headless: A More Agile Approach to CCM

By Patrick Kehoe

It’s no secret that digital channels have become foundational to the delivery of customer communications, with customers increasingly indicating mobile apps, SMS, email and other digital delivery me
The Age of AI

By Bart Peluso

Artificial intelligence’s (AI) emergence as a transformation catalyst has redefined the landscape of industries and processes
Gain a Holistic View of Your Customers

By Richard Huff

In today’s market, customers have more choices than ever. Robust internet access has made it easier to find alternative providers
An Often-Overlooked Opportunity

By Sarah-Jayne Martin

Customer communications surrounding accounts receivable (AR), particularly those regarding overdue payments and the initiation of collections, are among the trickiest to craft given the critical
Key SaaS Intelligent Information Management

By John Harney

In the digital transformation era, what most needs digitization is multiform content. Enterprise content management systems (CMSes) are how that will get done

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