David Squibb

David Squibb is the Chief Sales and Marketing Officer of Xpertdoc Technologies Inc. He has extensive experience in sales, marketing, account management, and P&L operations. At Xpertdoc, David leads a team of top sales and marketing professionals, where they leverage a wealth of client data to efficiently communicate with customers and drive loyalty and profits. Previous to Xpertdoc, David was the Chief Sales Officer for Valen Analytics, Senior VP of Sales and Marketing at OneShield, and VP of Insurance Sales and Marketing at CGI, a leading IT and business process services provider.
Designing Effective Templates
January 2017
5 Tips for Designing Effective Templates for Customer Communications
BY David Squibb
Jan. 17 2018
Some documents seem to have a life of their own, making you wonder, “Who designed this?!” Even in today's information age, not everyone has the skillset of a designer. Even templates—pre-made...
    CCM: In-House or Outsource?
    By Bryan Matlock
    In today’s complex and highly regulated customer communications management (CCM) landscape, organizations face a critical decision
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    Are Your CCM Systems Costing You More Than You Know?
    By Avi Greenfield
    In today's fast-paced world, effective customer communication is not just a business obligation — it's a crucial part of the customer experience
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    Data Privacy & Sovereignty
    By Eric Riz
    The rapid expansion of artificial intelligence (AI) has ushered in an era of unprecedented data collection, processing and utilization. While this has propelled innovation, efficiency and convenience
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    AI Is Shaping the Future of Translation in Communications
    By Patrick Kehoe
    Across the globe, organizations are seeking to better cater to increasingly diverse customer populations. In the United States, for example, the number of non-English speakers has tripled over the las
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    Striking a Balance
    By Liz Stephen and Mia Papanicolaou
    A recent article on Chiefmartec asked an interesting question about automation in marketing: Is automation making things more efficient for the company or the customer? The example they gave is someth