Oliver Skeide

Oliver Skeide is Director of Expert Services in EMEA at MaritzCX. In this role, he is responsible for consulting services, training, and studies on the topics of touchpoint management and customer experience (CX). He has many years of experience in CX and in classic marketing and consumer research.

Toucpoint Management
June 14 2017
As a customer-centric business, decisions should always be made based on the benefits for customers. This requires a precise understanding of the customer experience at various interaction touchpoints...
  • In today’s complex and highly regulated customer communications management (CCM) landscape, organizations face a critical decision
  • In today's fast-paced world, effective customer communication is not just a business obligation — it's a crucial part of the customer experience
  • The rapid expansion of artificial intelligence (AI) has ushered in an era of unprecedented data collection, processing and utilization. While this has propelled innovation, efficiency and convenience
  • Across the globe, organizations are seeking to better cater to increasingly diverse customer populations. In the United States, for example, the number of non-English speakers has tripled over the las
  • A recent article on Chiefmartec asked an interesting question about automation in marketing: Is automation making things more efficient for the company or the customer? The example they gave is someth