Christopher Harms

Christopher Harms has assisted companies with managing complex information technology (IT) projects for more than 15 years. As a Solutions Consultant for MaritzCX, his day-to-day challenges include intelligently combining different data sources, deriving insights, developing additional communication channels for touchpoint evaluation, and providing results to user groups. A focus of his work in recent years has been the implementation and automation of holistic IT service management processes for software vendors and their customers.
Toucpoint Management
June 14 2017
As a customer-centric business, decisions should always be made based on the benefits for customers. This requires a precise understanding of the customer experience at various interaction touchpoints...
  • In today’s complex and highly regulated customer communications management (CCM) landscape, organizations face a critical decision
  • In today's fast-paced world, effective customer communication is not just a business obligation — it's a crucial part of the customer experience
  • The rapid expansion of artificial intelligence (AI) has ushered in an era of unprecedented data collection, processing and utilization. While this has propelled innovation, efficiency and convenience
  • Across the globe, organizations are seeking to better cater to increasingly diverse customer populations. In the United States, for example, the number of non-English speakers has tripled over the las
  • A recent article on Chiefmartec asked an interesting question about automation in marketing: Is automation making things more efficient for the company or the customer? The example they gave is someth