Gina Ferrara

Gina Ferrara is a Senior Analyst with Madison Advisors and provides advisory services to organizations in the financial services and service provider industries. She focuses on helping organizations achieve their strategic customer communications management (CCM) goals and objectives and provides consulting services related to best practices for print and mail operations, postal optimization, and address quality, and multi-channel delivery. Gina routinely helps clients with a variety of matters, including managing request for proposals (RFPs) for print outsourcing and CCM hosted managed services as well as conducting best practice assessments for enterprise and service provider clients.
HMS CCM Capabilities
Winter Digital Issue 2019
Selecting a CCM Hosted Managed Services Provider
BY Gina Ferrara
Jan. 16 2019
Developing a customer communications management (CCM) strategy is analogous to putting together a jigsaw puzzle. To arrive at the solution, the pieces need to be interlocked together in an integrated technology...
CCM Marketplace
September 2017
The CCM Marketplace Is Changing: What This Means for Buyers
BY Gina Ferrara
Sept. 27 2017
Last month, we released the sixth edition of our "Customer Communications Management (CCM) Solutions Market Study." When reading the report, you may notice a common theme, which can be summarized in a...
The Data Problem- Executing a Real-Time CCM Strate
February 2017
The Data Problem: Executing a Real-Time CCM Strategy
BY Gina Ferrara
Feb. 16 2017
It should come as no surprise that data is a critical component in customer communications management (CCM). Given the amount of time consumers spend on computers and smartphones, personal data is collected...
Real-Time Document Generation and Delivery Is a Mu
January 2017
Why Real-Time Document Generation and Delivery Is a Must-Have
BY Gina Ferrara
Jan. 31 2017
“We didn’t do anything wrong, but somehow, we lost” was the final statement that was made during a speech by Stephen Elop, the former CEO of Nokia, at the press conference announcing...
sailing
November 2016
Outsourcing Print: Smooth Sailing or Stormy Seas?
BY Gina Ferrara
Nov. 7 2016
Determining whether to shut down your internal print and mail operation and outsource to a print service provider can be a tough conversation—as opposed to keeping it in-house and potentially making...
  • GettyImages-2069510474
    Unlocking the Future of Work
    By Bryant Duhon
    In today's fast-paced world, organizations face increasing pressure to optimize productivity and streamline operations. The introduction of Microsoft Copilot represents a quantum leap forward in enterprise productivity, offering a powerful tool that integrates...
  • Are Your CCM Systems Costing You More Than You Know?
    By Avi Greenfield
    In today's fast-paced world, effective customer communication is not just a business obligation — it's a crucial part of the customer experience. Unfortunately, many organizations are bogged down
  • Managing the Transactional Shift
    By Andy Young
    In the transactional print world, there is a change happening, but nobody is talking about it
  • business-7304257_1280
    It’s Time to Revolutionize Your Customer Communications with AI
    By Jesse Lujan
    Clear, branded, engaging, and 100% accurate—these are the hallmarks of effective customer communications. Yet, for many organizations, creating them at scale remains a challenge
  • Managing the Transactional Shift
    By Andy Young
    In the transactional print world, there is a change happening, but nobody is talking about it