Andrew Hellard

Andrew Hellard is marketing manager at GMC Software Technology. His responsibilities include the global go-to-market strategy for insurance, as well as evolving solutions to meet the changing needs of insurance customer communications. He has 10 years of experience in insurance, as well as 15 years of experience in software development and team leadership. He holds a B.S. from Miami University and an MBA from The Ohio State University.
digitalcommunications
June 21 2016
Digital communications have exposed a company to huge fines as well as public embarrassment and customer attrition. These dangers are not new. Traditional paper communications could have had the same effect....
insurance
March 30 2016
You do not have to search hard to find recent examples of insurance companies announcing a focus on customer experience. For example, the major US health insurer, Aetna, recently opened two in-house multicultural...
  • With millennials set to make up 75% of the global workforce by 2025, we wanted to break down how perspectives are shifting. Here are the four most important takeaways from this year’s survey
  • Customer Experience (CX) is not a new concept. It’s been around long enough for some analysts to predict that Customer Experience is “out” and Customer Effort (CE) is “in” (and both have an
  • Document fraud is an age-old problem that is becoming more complicated as technology becomes more sophisticated
  • Bills, invoices and statements are opened, read and acted upon by nearly everyone. So too are letters and notices — some surveys say up to 99%
  • In today’s fast-paced world, patience is a rare commodity, especially when dealing with the cumbersome task of filling out forms. Whether paper or digital, forms are often seen as necessary evils