Andrew Hellard

Andrew Hellard is marketing manager at GMC Software Technology. His responsibilities include the global go-to-market strategy for insurance, as well as evolving solutions to meet the changing needs of insurance customer communications. He has 10 years of experience in insurance, as well as 15 years of experience in software development and team leadership. He holds a B.S. from Miami University and an MBA from The Ohio State University.
digitalcommunications
June 21 2016
Digital communications have exposed a company to huge fines as well as public embarrassment and customer attrition. These dangers are not new. Traditional paper communications could have had the same effect....
insurance
March 30 2016
You do not have to search hard to find recent examples of insurance companies announcing a focus on customer experience. For example, the major US health insurer, Aetna, recently opened two in-house multicultural...
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  • The potential of generative AI to positively impact how we work and live is massive
  • You may wonder why an old content management guy is writing about generative AI and LLMs
  • Generative AI (GenAI) is set to revolutionize the Customer Communications Management (CCM) industry, driving profound changes in how businesses interact with their customers
  • Editor’s Note: This is part 2 of a 3-part series on AI in CCM. You can find part 1 in our Spring issue. Look for part 3 in the next issue