+
BETTER Content ManagementBETTER Customer Communication Management
=
BETTER Customer Experience
May 31 2018
The European Union's General Data Protection Regulation (GDPR) is finally here, as its enforcement deadline went into effect late last week. The GDPR has proven to be a very complex piece of legislation... View More
May 29 2018
"Legacy" is a category into which Microsoft’s SharePoint certainly falls. Although it is a market leader and has a huge installed base, in regard to agility (particularly through the lens of user... View More
By Eric RizFor more than a decade, personalization has been the dominant narrative in customer experience. Organizations invested heavily in understanding their customers. They built data lakes. They deployed an
We’re now in the experience economy, where customers measure companies by how easy, clear and effective it is to get something done
In 2026, many organizations are still trying to meet modern expectations with yesterday's siloed content operating model. Until that changes, the gap between what customers expect and what organizations can deliver will continue to widen
Test data strategy belongs in boardroom discussions, not buried in technical specifications. But here's what actually happens: executives assume IT has it handled, middle managers inherit whatever st
Despite their pivotal role in customer journeys, forms are still viewed by many organizations as operational overhead. In a digital-first era, that outdated view is a hidden drain on revenue and a gro