Mixing document elements from one customer or business unit with another, a condition we call cross- branding, can be one of the most devastating mistakes an in-plant or outside print service provider... View More
It should come as no surprise that data privacy is a big issue. It seems any organization, no matter how careful, is susceptible to privacy breaches. Though high-profile cases of malicious intrusion a
Remember when you used to be able to go to your local grocery store? They were small and modest by today’s standards, but they knew you when you came in and suggested the best steaks or picked out... View More
It doesn’t take much. Some ill-advised, off-the-cuff change in language can damage a public figure’s image overnight, making him or her seem dishonest, insensitive, or ignorant. Skilled polit
If you are involved in the production of high-volume, high-value transactional customer communications—especially if you are in Financial Services or Insurance—you are working in the gyre of... View More
It’s no secret that digital channels have become foundational to the delivery of customer communications, with customers increasingly indicating mobile apps, SMS, email and other digital delivery me
Customer communications surrounding accounts receivable (AR), particularly those regarding overdue payments and the initiation of collections, are among the trickiest to craft given the critical
In the digital transformation era, what most needs digitization is multiform content. Enterprise content management systems (CMSes) are how that will get done
