Mixing document elements from one customer or business unit with another, a condition we call cross- branding, can be one of the most devastating mistakes an in-plant or outside print service provider... View More
It should come as no surprise that data privacy is a big issue. It seems any organization, no matter how careful, is susceptible to privacy breaches. Though high-profile cases of malicious intrusion a
Remember when you used to be able to go to your local grocery store? They were small and modest by today’s standards, but they knew you when you came in and suggested the best steaks or picked out... View More
It doesn’t take much. Some ill-advised, off-the-cuff change in language can damage a public figure’s image overnight, making him or her seem dishonest, insensitive, or ignorant. Skilled polit
If you are involved in the production of high-volume, high-value transactional customer communications—especially if you are in Financial Services or Insurance—you are working in the gyre of... View More
We have spent more than two decades in customer communications and we have watched every version of the upgrade cycle in customer communications management (CCM).Templates got more sophisticated, comp
The customer starts an address change on mobile, gets halfway through, switches to the website, and is told they are missing a document they already uploaded. They open chat, where the bot confidently
Over the course of my career as a CIO in a highly regulated industry, I have personally overseen millions of dollars in enterprise content management (ECM) investments. Platforms. Migrations. Integrat
Customer experience (CX) has become a defining measure of success across industries, and insurance is no exception. Today, loyalty and brand affinity are shaped not just by price alone,
