1. Segment Your Strategy by Workforce Needs: Not everyone wants or needs mobile access. Segment your workforce to determine who has the greatest mobile content access needs.
  2. Frame Mobile Strategies Around Business, Transactional and Persuasive Content: Strategies should deal with use cases within each of the content types.
  3. Get Started Quicker by Focusing Initially on Business Content: Why? Because much of the mobile activity deals with consumption — rather than contribution — it's the easiest to support.
  4. For Public-Facing Content, Account for Different Mobile Browsers and Interaction Models: Customer experience demands will force you to address the presentation of and interaction with persuasive content on mobile devices.
  5. Address Which Mobile Devices You'll Support: Forrester recommends focusing on select devices, rather than a blanket approach.
  6. Determine the Role of Tablets: iPads and other tablet devices are making a dent in the enterprise. These devices will enable new usage scenarios for dynamic forms capture, which is critical for transactional models.
  7. Evaluate ECM Vendors Who Offer Mobile Add-Ons for Traditional Products: Open Text has been at the forefront of ECM-related mobile strategy, but other vendors have jumped on the bus too.
  8. Figure Out the Role of Third-Party Add-Ons: They extend mobile support for ECM products and have developed alternate ways to access content.
  9. Create Custom Mobile Apps Where Necessary: Your developers can create specialized, discrete custom mobile applications to enable information workers to view reports, customer transactions and project-related documents.
  10. Find Genuine Use Cases Rather Than a "We Need to Adopt Mobile" Approach: Avoid adopting mobile for the sake of adopting mobile.

STEPHEN POWERS is a principal analyst at Forrester Research, where he serves Content & Collaboration Professionals. For more information, visit www.forrester.com

 
There is an expression, “The only constant is change.” That certainly appears to be true in 2020, and especially so for communicators in almost every industry

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