- Segment Your Strategy by Workforce Needs: Not everyone wants or needs mobile access. Segment your workforce to determine who has the greatest mobile content access needs.
- Frame Mobile Strategies Around Business, Transactional and Persuasive Content: Strategies should deal with use cases within each of the content types.
- Get Started Quicker by Focusing Initially on Business Content: Why? Because much of the mobile activity deals with consumption — rather than contribution — it's the easiest to support.
- For Public-Facing Content, Account for Different Mobile Browsers and Interaction Models: Customer experience demands will force you to address the presentation of and interaction with persuasive content on mobile devices.
- Address Which Mobile Devices You'll Support: Forrester recommends focusing on select devices, rather than a blanket approach.
- Determine the Role of Tablets: iPads and other tablet devices are making a dent in the enterprise. These devices will enable new usage scenarios for dynamic forms capture, which is critical for transactional models.
- Evaluate ECM Vendors Who Offer Mobile Add-Ons for Traditional Products: Open Text has been at the forefront of ECM-related mobile strategy, but other vendors have jumped on the bus too.
- Figure Out the Role of Third-Party Add-Ons: They extend mobile support for ECM products and have developed alternate ways to access content.
- Create Custom Mobile Apps Where Necessary: Your developers can create specialized, discrete custom mobile applications to enable information workers to view reports, customer transactions and project-related documents.
- Find Genuine Use Cases Rather Than a "We Need to Adopt Mobile" Approach: Avoid adopting mobile for the sake of adopting mobile.
STEPHEN POWERS is a principal analyst at Forrester Research, where he serves Content & Collaboration Professionals. For more information, visit www.forrester.com
