Antoine Hemon-Laurens

Antoine Hemon-Laurens is a customer communications expert at GMC Software Technology. His role at GMC Software is to drive solution strategy to help enterprises better engage with their customers. He focuses on mobile solutions, customer engagement and digital signatures to help enterprises grow their revenues and reduce their operational costs.
messageapp
May 2016
Enterprise Messaging Apps May Be the New Face of Customer Communications
BY Antoine Hemon-Laurens
May 26 2016
Millennials are setting a new trend using popular messaging applications, such as WeChat, WhatsApp, or Facebook Messenger, to communicate, pay, and exchange information not only with their peers but also...
nativeapps
March 2016
Native Mobile Apps Have Become a Brand New Communication Channel
BY Antoine Hemon-Laurens
March 8 2016
Every day, people look at their smartphones more than 150 times on average. We are using smartphones to work; to shop; to take pictures and videos; to interact with our colleagues, friends and family;...
  • CCM: In-House or Outsource?
    By Bryan Matlock
    In today’s complex and highly regulated customer communications management (CCM) landscape, organizations face a critical decision
  • quad
    Are Your CCM Systems Costing You More Than You Know?
    By Avi Greenfield
    In today's fast-paced world, effective customer communication is not just a business obligation — it's a crucial part of the customer experience
  • data
    Data Privacy & Sovereignty
    By Eric Riz
    The rapid expansion of artificial intelligence (AI) has ushered in an era of unprecedented data collection, processing and utilization. While this has propelled innovation, efficiency and convenience
  • AI
    AI Is Shaping the Future of Translation in Communications
    By Patrick Kehoe
    Across the globe, organizations are seeking to better cater to increasingly diverse customer populations. In the United States, for example, the number of non-English speakers has tripled over the las
  • balance
    Striking a Balance
    By Liz Stephen and Mia Papanicolaou
    A recent article on Chiefmartec asked an interesting question about automation in marketing: Is automation making things more efficient for the company or the customer? The example they gave is someth