Martin de Martini

Martin de Martini is the vice president of transition management at Y Soft Corporation. He oversees the company’s internal and external standardization processes and continues to evangelize intelligent office solutions. As a Y Soft co-founder, he began coding the first version of YSoft SafeQ in 2000 and oversaw its development into an enterprise print management solution. He has held the role of CTO for nearly 13 years and has simultaneously acted as Head of R & D and product VP for periods of time. He can be reached at Martin.deMartini@ysoft.com.

November 2015

Three Steps to Increase Data Security for Document Handling

BY Martin de Martini

Nov. 30 2015

Much has been written about the importance of securing data in the enterprise. Organizations have implemented policies and have spent untold millions of dollars to ensure the security and privacy of sensitive...

From Obligation to Opportunity — Compliance to Connection

By Andy Kellner

Making Every Customer Message MatterIn financial services, communication is often treated as a necessary obligation. A policy document must be delivered, an account statement must be sent, a claim let
The Future Isn’t Paper or Digital, It’s Both

By Sy Green

Enterprise communications have long been framed as a debate between physical and digital delivery. Organizations pursuing cost savings often viewed digital transformation as a pathway to reducing or e
Customer Preference vs. Customer Experience

By Andy Feest

As an avid movie goer, I regularly visit my local cinema for the latest release, blockbusters, or smaller independent films. Recently it occurred to me that my ticket purchase behavior had narrowed to
The Renewal Conversation Companies Are Already Losing

By Jennifer Raml

Every year, somewhere in your organization, a contract comes up for renewal. Your team prepares. They benchmark pricing, sketch out alternatives on paper and walk into the negotiation expecting a reas
Extending Your Brand Experience Beyond Digital

By Natalie Whited

When people want to learn more about a brand (or simply make a purchase), they are creating a brand experience

Most Read

Customer Preference vs. Customer Experience

The Shift Toward Centralized Communication Management

Capturing an Untapped Market

The Future Isn’t Paper or Digital, It’s Both

Smarter Print Workflows Take the Floor

When Communications Become the Operating Layer

Connecting Health Plan Operations to Better Member Communications