Scott Draeger

Scott Draeger joined the customer communication industry by designing statements and marketing materials at an innovative service provider before joining the CCM industry. With over 20 years in CCM innovation, Scott has traveled the world to improve the way insurers, financial services organizations, health insurers, and other heavily regulated industries communicate authentically with their customers while complying with regulations.

Are You Ready for Channel Complexity?

April 28 2015

If your job is to produce documents, whether you are in-house or a service provider, most likely, your clients need your help—help that you are uniquely qualified to deliver to them. Clients work... View More

Reducing the Burden of Proofing in the Age of Multi-channel and Omni-channel

March 26 2015

When I joined this industry as a document designer in the mid-1990s, I used a script-based tool with limited capabilities to visually confirm changes that I made to a document. As a result, I spent a great... View More

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Why AI Is the Key to Breaking Down CCM Modernization Barriers

By Patrick Kehoe

For many large, regulated organizations, customer communications management (CCM) systems have quietly become one of the most expensive and limiting parts of the technology stack. According to Aspire
Creating Effective and Personalized Customer Journeys

By Scott Draeger

Before we discuss the act of creating effective and personalized customer journeys, it is important to be reminded that the term “customer journey” tells us it’s the customer’s journey. It’s not mine, not ours and not yours....
From Chaos to Control

By Christen Wojciechowski

For many organizations, the process of preparing and submitting SEC filings remains a fragmented, error-prone endeavor
Beyond Personas

By Alan Burger

Customer Communications Management (CCM) is in serious need of transformation. Today’s customers expect more than basic personalization — they demand relevance, empathy and immediate access to information that speaks directly to them at the...
The Threat of Cyberattacks Remains a Top Concern

By Eric Riz

In an era defined by digital acceleration, remote work and ubiquitous cloud services, cybersecurity threats have evolved from isolated IT incidents to strategic business risks. Cybercriminals have gro

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Creating Effective and Personalized Customer Journeys

Beyond Personas

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Why AI Is the Key to Breaking Down CCM Modernization Barriers

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