Scott Draeger

Scott Draeger joined the customer communication industry by designing statements and marketing materials at an innovative service provider before joining the CCM industry. With over 20 years in CCM innovation, Scott has traveled the world to improve the way insurers, financial services organizations, health insurers, and other heavily regulated industries communicate authentically with their customers while complying with regulations.

Are You Ready for Channel Complexity?

April 28 2015

If your job is to produce documents, whether you are in-house or a service provider, most likely, your clients need your help—help that you are uniquely qualified to deliver to them. Clients work... View More

Reducing the Burden of Proofing in the Age of Multi-channel and Omni-channel

March 26 2015

When I joined this industry as a document designer in the mid-1990s, I used a script-based tool with limited capabilities to visually confirm changes that I made to a document. As a result, I spent a great... View More

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Across the globe, organizations are seeking to better cater to increasingly diverse customer populations. In the United States, for example, the number of non-English speakers has tripled over the las

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By Liz Stephen and Mia Papanicolaou

A recent article on Chiefmartec asked an interesting question about automation in marketing: Is automation making things more efficient for the company or the customer? The example they gave is someth

CCM: In-House or Outsource?

By Bryan Matlock

In today’s complex and highly regulated customer communications management (CCM) landscape, organizations face a critical decision

Are Your CCM Systems Costing You More Than You Know?

By Avi Greenfield

In today's fast-paced world, effective customer communication is not just a business obligation — it's a crucial part of the customer experience

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The rapid expansion of artificial intelligence (AI) has ushered in an era of unprecedented data collection, processing and utilization. While this has propelled innovation, efficiency and convenience

AI Is Shaping the Future of Translation in Communications

By Patrick Kehoe

Striking a Balance

By Liz Stephen and Mia Papanicolaou

CCM: In-House or Outsource?

By Bryan Matlock

In today’s complex and highly regulated customer communications management (CCM) landscape, organizations face a critical decision

Are Your CCM Systems Costing You More Than You Know?

By Avi Greenfield

In today's fast-paced world, effective customer communication is not just a business obligation — it's a crucial part of the customer experience

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