Scott Draeger

Scott Draeger joined the customer communication industry by designing statements and marketing materials at an innovative service provider before joining the CCM industry. With over 20 years in CCM innovation, Scott has traveled the world to improve the way insurers, financial services organizations, health insurers, and other heavily regulated industries communicate authentically with their customers while complying with regulations.

Reducing the Burden of Proofing in the Age of Multi-channel and Omni-channel

March 26 2015

When I joined this industry as a document designer in the mid-1990s, I used a script-based tool with limited capabilities to visually confirm changes that I made to a document. As a result, I spent a great... View More

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Why CCM Projects Go Sideways

By Jennifer Raml

If you’re staring at a Gantt chart that’s slipped three quarters, a budget that’s doubled, or a migration that looked simple in the demo and turned into a two-year saga, take a breath. You are far from alone
From Obligation to Opportunity — Compliance to Connection

By Andy Kellner

Making Every Customer Message MatterIn financial services, communication is often treated as a necessary obligation. A policy document must be delivered, an account statement must be sent, a claim let
The Future Isn’t Paper or Digital, It’s Both

By Sy Green

Enterprise communications have long been framed as a debate between physical and digital delivery. Organizations pursuing cost savings often viewed digital transformation as a pathway to reducing or e
Customer Preference vs. Customer Experience

By Andy Feest

As an avid movie goer, I regularly visit my local cinema for the latest release, blockbusters, or smaller independent films. Recently it occurred to me that my ticket purchase behavior had narrowed to
The Renewal Conversation Companies Are Already Losing

By Jennifer Raml

Every year, somewhere in your organization, a contract comes up for renewal. Your team prepares. They benchmark pricing, sketch out alternatives on paper and walk into the negotiation expecting a reas

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Customer Preference vs. Customer Experience

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Solimar Systems, Compu-Mail, LLC, and Hansen360 Win the CXMPA 2026 Solution of the Year, Honorable Mention, Industry Award