Stephan Thun

Stephan Thun is CEO of MaritzCX Europe and has published dozens of articles related to the future of international business in research, marketing, and customer experience management.

Prior to his new role, Stephan was responsible for the Maritz international business encompassing Europe and Asia Pacific. Early in his career, Stephan was an editorial journalist and consultant for a global consulting firm before he founded BASIS-KONTAKT, a successful German research company that was later acquired by Maritz in 2000. Stephan holds a master’s degree in business administration.
830x539_Stephan
July 11 2017
Experts anticipate the amount of data collected globally to break the 40-zettabyte mark by the year 2020 at the latest. That is about five times the number of grains of sand on the planet—an impressive...
  • Test data strategy belongs in boardroom discussions, not buried in technical specifications. But here's what actually happens: executives assume IT has it handled, middle managers inherit whatever st
  • Despite their pivotal role in customer journeys, forms are still viewed by many organizations as operational overhead. In a digital-first era, that outdated view is a hidden drain on revenue and a gro
  • By OSG
    2026 isn’t a year of incremental improvements in customer communications. It’s the year AI stops assisting and starts acting, and for CCM practitioners
  • The current state of AI document processing follows a recognizable pattern. An organization crafts a prompt — often quite sophisticated with detailed instructions and examples — passes it to a lar
  • Here are the top 7 ways a dynamic, custom welcome kit can help you maintain and grow your membership rates, improve engagement and keep your members satisfied