Bertha Yuen

Bertha Yuen is a Director with Paragon’s Advisory Services team with over two decades of experience in leading high-profile management consulting engagements. Bertha began her career at Bank of America Merrill Lynch, where she managed a broad range of global responsibilities. Her areas of expertise include developing strategy roadmaps, executing business solutions, and directing programs and personnel in large-scale change initiatives to improve corporate effectiveness. Bertha is multi-lingual, having been born and raised in Hong Kong and educated in the US. She holds a BS degree in computer and information science from City University of New York.
Voice of the Customer - DOCUMENT Strategy
Feb. 8 2017
"Voice of the Customer," a discipline used in business and operations (through Six Sigma, for example) to capture customer expectations and preferences, is an excellent resource to evaluate your products...
  • The potential of generative AI to positively impact how we work and live is massive
  • You may wonder why an old content management guy is writing about generative AI and LLMs
  • Generative AI (GenAI) is set to revolutionize the Customer Communications Management (CCM) industry, driving profound changes in how businesses interact with their customers
  • Editor’s Note: This is part 2 of a 3-part series on AI in CCM. You can find part 1 in our Spring issue. Look for part 3 in the next issue
  • Today, executives are excited about the promise of artificial intelligence (AI) to help their businesses grow and innovate, potentially transforming every part of work, delighting customers with new e