Bertha Yuen

Bertha Yuen is a Director with Paragon’s Advisory Services team with over two decades of experience in leading high-profile management consulting engagements. Bertha began her career at Bank of America Merrill Lynch, where she managed a broad range of global responsibilities. Her areas of expertise include developing strategy roadmaps, executing business solutions, and directing programs and personnel in large-scale change initiatives to improve corporate effectiveness. Bertha is multi-lingual, having been born and raised in Hong Kong and educated in the US. She holds a BS degree in computer and information science from City University of New York.
Voice of the Customer - DOCUMENT Strategy
Feb. 8 2017
"Voice of the Customer," a discipline used in business and operations (through Six Sigma, for example) to capture customer expectations and preferences, is an excellent resource to evaluate your products...
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  • A recent article on Chiefmartec asked an interesting question about automation in marketing: Is automation making things more efficient for the company or the customer? The example they gave is someth