Bertha Yuen

Bertha Yuen is a Director with Paragon’s Advisory Services team with over two decades of experience in leading high-profile management consulting engagements. Bertha began her career at Bank of America Merrill Lynch, where she managed a broad range of global responsibilities. Her areas of expertise include developing strategy roadmaps, executing business solutions, and directing programs and personnel in large-scale change initiatives to improve corporate effectiveness. Bertha is multi-lingual, having been born and raised in Hong Kong and educated in the US. She holds a BS degree in computer and information science from City University of New York.
Voice of the Customer - DOCUMENT Strategy
Feb. 8 2017
"Voice of the Customer," a discipline used in business and operations (through Six Sigma, for example) to capture customer expectations and preferences, is an excellent resource to evaluate your products...
  • Economic pressures, regulatory shifts and evolving consumer expectations are converging to create a complex environment for health insurers. Amid this turbulence, many payers are hesitant to invest in
  • How much do I owe?  How do I pay? Where’s my bill? Are any of your customers asking these questions? If so, it might be time to rethink your utility bills. 
  • If there’s one thing we’ve learned after decades in customer communications, it’s this: notifications are never “just notifications.”
  • When I think about how far customer communications have evolved, it’s clear that we’ve entered a new era, one where the regulated document is moving from being an artifact of a transaction
  • Resistance to change is a familiar challenge in any transformation initiative, but it becomes especially entrenched in document-heavy environments. These are the systems and workflows that have been b