Jon Picoult

Jon is the founder of Watermark Consulting, a customer experience advisory firm that helps companies impress their customers and inspire their employees. As a management consultant and keynote speaker, Jon has worked with thousands of business leaders across some of the world’s foremost brands, helping companies capitalize on the power of loyalty—both in the marketplace and in the workplace. His insights have been featured by dozens of media outlets, including The Wall Street Journal, The New York Times, NBC News and, Inc. Magazine. Prior to founding Watermark, Jon held senior executive roles at Fortune 100 companies leading service, technology, sales, marketing, and distribution. He received his AB in cognitive science from Princeton University and his MBA in general management from Duke University.
Customer Experience
July 6 2016
Faced with maturing markets and increased competition, many companies are seeking to differentiate themselves by enhancing their customer experience, but those efforts might be misguided. That’s...
  • In today’s complex and highly regulated customer communications management (CCM) landscape, organizations face a critical decision
  • In today's fast-paced world, effective customer communication is not just a business obligation — it's a crucial part of the customer experience
  • The rapid expansion of artificial intelligence (AI) has ushered in an era of unprecedented data collection, processing and utilization. While this has propelled innovation, efficiency and convenience
  • Across the globe, organizations are seeking to better cater to increasingly diverse customer populations. In the United States, for example, the number of non-English speakers has tripled over the las
  • A recent article on Chiefmartec asked an interesting question about automation in marketing: Is automation making things more efficient for the company or the customer? The example they gave is someth