- Stick to the Basics. It is easy to get caught up with emotions and depart from the basics that drive your business.
- Find Control. Focusing on things that can't be controlled depletes energy, which could be utilized for creative thinking.
- Set Your Attitude. Fixing your own personal attitude to be positive rather than negative will allow the business to embrace change.
- Respond to Challenges. Your response to the business challenges you face will determine the success rate of organizational sustainability.
- Set an Example. Manage your own personal production, and create a productive environment for the business.
- Work on Relationships. Don't neglect those existing customers and employees who have supported the enterprise efforts month to month.
- Ensure "Shareholder Value.bCrLf Too often, failure to understand shareholder value is a result not a strategy. Always keep in sight those you are serving.
- Have a Vision. If one wishes to advance in corporate and personal growth, a positive vision is a necessity.
- Maintain Humor. During challenging times, it is imperative to keep a sense of humor. There is no stress worth getting ill over.
- Be Resilient. Business is all about adapting to constant change. Those who grow will be those who succeed.
BOB GOSHEN [www.bobgoshen.com] is an international marketing consultant, trainer and founder of three corporations. He has developed marketing strategies for such noted companies as Coca-Cola and Sunrider International.
