MHC announces its inclusion as a contributing participant in Madison Advisors’ latest market analysis, “AI-Augmented Customer Communications Management Market Study.” MHC provided key insights and industry expertise to support Madison Advisors’ evaluation of how AI is transforming the CCM landscape.
Emergence of AI-Augmented CCM Market
The integration of artificial intelligence (AI) into solutions for customer communications is creating a new category with the CCM market: AI-Augmented CCM. In their market study, Madison Advisors explores how leading vendors are leveraging AI to automate workflows, refine content for greater personalization and engagement, and ensure compliance with legal standards. The study showcases how AI-driven CCM solution are reshaping the way businesses engage with their customers, delivering more relevant and dynamic communication experiences.
Madison Advisors’ Summary of MHC AI Solutions
The newly released market study features MHC NorthStar CCM as an end-to-end CCM platform that seamlessly integrates with core business software systems and offers a robust workflow engine for document automation. A standout feature, AI Assist, accelerates legacy migrations, refines and translates content, and automates both inbound and outbound business processes. MHC NorthStar CCM is adaptable to organizations of all sizes and industries with flexible deployment options including on-premises and cloud, and specialized solutions for the highly regulated industries of financial services, insurance, and healthcare.
Quote from MHC CEO Gina Armada
MHC CEO Gina Armada shared her thoughts on this industry insight recognition:
“We are honored to be a contributor to Madison Advisors’ exploration of the AI-Augmented CCM market. Our insights are grounded in our real-world experience helping organizations leverage AI to enhance communication workflows and deliver personalized customer experiences. MHC is committed to driving innovation in customer communications and supporting the industry’s shift toward intelligent automation.“
