Madison Advisors has announced the availability of its newest research report, “Interactive Personalized Video Solutions Market Study.” Viewing interactive personalized video (IPV) solutions as the next stage in the evolution of customer communications, Madison Advisors sees opportunities for IPV to grow significantly as more customers opt into electronic communications and have the infrastructure to support high-speed internet access. Madison Advisors estimated the market size for IPV to be close to $200 million at the time of the study.

    Examining IPV solutions from the perspective of transactional customer communications, the research evaluates five vendors that produce and distribute IPV to large numbers of customers on criteria that includes the advanced use of personalization, the interactive use of customer data and the ability to easily integrate into corporate data systems. All the solutions included in this study operate in a software-as-a-service (SaaS) environment, hence Madison Advisors covers the different pricing models each vendor offers.

    Since each vendor offers a differing vision of the IPV market and its product’s ability to deliver an improved customer experience (CX), Madison Advisors developed Solution Vista, a comparison model that assesses the range of IPV systems available, which is included in the study. Solution Vista scores the participants on the functionality of the IPV products evaluated, as well as each vendor’s business model and strategic vision for IPV. Additionally, a number of use cases are identified in the study that outline ways IPV can provide a significant advantage over other customer communication channels.

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