Crawford Technologies, provider of innovative document solutions that streamline, improve and manage customer communications, announced the availability of a white paper it commissioned from analyst firm, Madison Advisors. The white paper covers best practices for implementing an accessibility initiative and evaluates the full capabilities of Crawford Technologies’ AccessibilityNow® platform, technology that leverages artificial intelligence (AI) and automation to make automating accessible static and transactional documents possible. The research explores a number of the unique advantages AccessibilityNow offers in comparison to other offerings in the accessibility marketplace.

Both the United States and Canada have passed legislation requiring that documents be made accessible when needed by individuals with vision loss or cognitive disabilities; and these laws also apply to websites. The research found businesses recognize that implementing a complete platform for the creation and management of accessible documents is not only beneficial to a company’s reputation, but it can also mean positive results for the bottom line. It cites that organizations with a strategic forward-thinking vision are actively looking to capitalize on this meaningful segment of this business opportunity/environment.

To support this direction, the research notes it is worth taking the time to become aware of the vast array of tools and technologies available today with an understanding of what capabilities need to be inherent in these technologies to make the right decision on how to proceed. Coupled with the concerns surrounding exposure to potential litigation, there is a compelling business case for organizations seeking to grow revenues and profits and reduce risk and organizational costs.

The AccessibilityNow platform offers a one-stop solution for both manual and automated remediation, as well as expert consulting, services and training that not only address the remediation requirement in the current state, but also confirm compliance on a go-forward basis. The platform includes software solutions and a wide range of tailored services to meet the document accessibility needs of all organizations, large and small, private sector and governments of all levels.

“C-level leaders responsible for increased market share and gaining e-commerce traffic have accelerated their focus on digital accessibility initiatives,” said Kemal Carr, president of Madison Advisors. “Crawford Technologies’ AccessibilityNow platform should be strongly considered by all organizations seeking to gain compliance, increase revenue/profit performance and deliver on their commitment to their core business values. In the customer communications management space, Madison Advisors has identified Crawford Technologies’ AccessibilityNow platform as a leader in this emerging area.”

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