Messagepoint has been recognized as one of the most innovative technology providers in the mortgage industry with the MortgagePoint Tech Excellence Award. The award highlights companies that have developed cutting-edge solutions, improved operational efficiencies and enhanced the mortgage process through technology. Messagepoint was recognized for its AI-powered customer communications platform that enables non-technical teams to centrally manage and control print and digital borrower communications. Through Messagepoint’s no-code user interface, business users are empowered to quickly and efficiently author communications, edit and manage content, create targeting rules, generate proofs, run tests and gather approvals, thereby reducing their reliance on IT resources and third-party print service providers.
Messagepoint also provides advanced content management capabilities that make it easy to make bulk edits and manage complex variations of communications to accommodate different brands, state regulations, product variations and more. The solution’s patented variation management streamlines the process of creating different versions of communications to support different states or products, significantly reducing the number of templates required. Messagepoint’s customers have reported a reduction in templates under management of up to 90%.
Additionally, the company’s proprietary AI engine, Messagepoint Advanced Rationalization and Content Intelligence Engine (MARCIE), plays a key role in accelerating the processes of optimizing and translating communications. MARCIE can quickly evaluate a single content object, a communication or a mortgage servicer’s entire library of content to identify and correct content issues relating to sentiment, plain language, brand alignment, or even reading levels using established benchmarks like Flesch-Kincaid scoring. MARCIE provides highly accurate translations into more than 60 languages 20 times faster than humans while validating semantic similarity and translation accuracy, eliminating the need for extensive manual reviews of translated content. “We are honored to be recognized with the MortgagePoint Tech Excellence Award for technology that is making significant advancements in the mortgage industry,” said Steve Biancaniello, co-founder and CEO, Messagepoint. “Mortgage servicers using Messagepoint have modernized borrower communications management to drive exceptional efficiency and speed throughout the process, while enabling greater controls to ensure accuracy, consistency and compliance across all channels.”
