Messagepoint announces the availability of new headless customer communications management (headless CCM) capabilities to support dynamic digital experiences with highly personalized content delivered via RESTful APIs.
In regulated industries, such as financial services, insurance and healthcare, that have historically relied heavily on composed printed customer communications, many digital experiences today consist of downloading static PDFs from emails or web portals. Consumers, particularly the digital-native Generations Y and Z, demand more dynamic experiences that are designed for the mobile devices they prefer. Those kinds of experiences require highly personalized content to be efficiently delivered in near real time. It is also critical that the presentation of that content is appropriate and suited to the application and channel the consumer is using.
By centrally managing the content that spans both traditional composed print and email communications and new school digital experiences in Messagepoint’s intelligent content hub, organizations can significantly streamline content management processes and avoid redundant content operations across channels. When content needs to be edited, users make the change once in Messagepoint and the update appears instantly across all the relevant touchpoints and channels, ensuring both consistency and compliance. This centralization also enables consistent levels of personalization in customer experiences and reduces regulatory compliance risk due to channels being out of sync.
Messagepoint also provides a highly scalable, fault-tolerant, secure production environment to ensure both performance and protection for sensitive customer information.
Messagepoint’s new headless CCM capabilities are generally available.