Madison Advisors will be presenting an update on its latest research on customer communications management (CCM) post-composition technology and other CCM industry trends at a live Xplor webcast entitled Analyst Inside Look: Post Composition and General Industry Trends on February 3 at 1:00 p.m. ET. Xplor’s webcasts are presented by subject matter experts from the end-user and vendor community, as well as industry analysts and consultants who provide leading-edge content encompassing the latest trends, best practices and technologies.
Kemal Carr, president of Madison Advisors, will speak on general trends in the industry with an update on how CCM HMS is quickly becoming a viable option for enterprises that want to transfer the risks associated with purchasing and installing software to the provider, while still obtaining the full benefits of a CCM solution. He will share how CCM HMS providers have developed or enhanced their offerings to help enterprises cost-effectively solve challenges with customer communications and compliance and increase customer engagement.
Keith Woedy, vice president of research and practice development for Madison Advisors, will discuss the findings of Madison Advisors’ January 2021 research report, “Post Composition Solutions Market Study.” He will uncover why the line between document composition and post-composition software is starting to blur due to the fact that post-composition software, once considered a tool to “fix” applications prior to print production, has now evolved into a multifaceted solution with feature-rich capabilities for enhancing and managing customer communications. Woedy will explore the nine categories that make up an effective post-composition solution and provide insight for enterprises and service providers into how post-composition can positively impact each environment.
The Xplor webcast is complimentary and everyone is welcome to attend. For more information or to register, visit this link.