Madison Advisors today announced it will sponsor an Executive Roundtable on May 12 at DOCUMENT Strategy Forum ’16 held May 10-12 at the Hyatt Regency O’Hare Chicago. The roundtable will take attendees through seven key workflow components of customer communications management, including data, preference, composition, delivery and archive using Madison Advisors’ customer communications management maturity model as a baseline.

Madison Advisors’ Gina Ferrara, senior analyst, and Stephanie Pieruccini, vice president of research and enterprise & technology consulting services, will facilitate a working discussion with attendees to help them evaluate the maturity level in each key workflow bucket, identify how their communication workflows rank compared to their peers, understand the specific gaps and provide actionable tips on how to overcome some of the more common challenges.

Key learning objectives of the Executive Roundtable will include:
  • Work-in-progress assessment of current communications infrastructure compared to peers
  • Questions to ask to understand the specific gaps and how to overcome them
  • Proven industry data showing growth opportunities to improve communications
In addition to sponsoring the Executive Roundtable, Madison Advisors’ Pieruccini will participate in a panel discussion on May 11, “The Next-Gen Marketing Strategy: Aligning Campaigns, Channels and Analytics.” This session will discuss why organizations can no longer apply a one-size-fits-all approach to communications at any stage of the customer journey and how to build a unique understanding of prospects and customers through automation, discovery, analytics and account management.

Register to attend the DOCUMENT Strategy Forum at

About Madison Advisors
Madison Advisors specializes in offering Fortune 1000 companies context-specific guidance for a range of content delivery strategies, particularly those addressing enterprise output technologies and customer communications. Madison Advisors offers services and expertise primarily through high-impact consulting services along with associated solution deployment and professional services. With no-nonsense, highly specialized engagements, Madison Advisors directly helps its clients achieve very hard and specific return on investment (ROI) related to their CCM, print, and electronic communications initiatives.

Madison Advisors’ analysts and consulting professionals are dedicated to technology and market research that is delivered through short-term project engagements as well as articles, publications, and presentations. We specialize in customer communication technologies including enterprise output management, content management, customer relationship management, e-billing, and infrastructure technology. In addition, our hands-on experience developed through assisting our clients with deploying selected solutions adds a practical dimension to our approach not typically found with consulting generalists or other analyst firms.

About DOCUMENT Strategy Forum
The DOCUMENT Strategy Forum is the premiere conference and expo for high-level business executives focused on their enterprise communications and information management strategies. The DOCUMENT Strategy Forum is produced by EventEvolution Management Inc., an event producer/management and consulting firm specializing in professional trade shows and conferences in both the B2C and B2B marketplaces, and DOCUMENT Strategy Media, the leading multi-media company focused on enterprise document, content and information strategies.

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