The idea of using documents to speak to customers directly is nothing new. Since the late 90s, momentum has been building to use personalization and relevant messaging to connect more closely with customers.... View More
When we talk about customer communication strategy, the most common topic is the context of the communication. We can start by looking at the context of the pressures you face in terms of "more and less."
GMC Software Technology (GMC), a leader in Customer Communications Management (CCM), and Guidewire Software, Inc. (NYSE: GWRE), a provider of software products to Property/Casualty insurers toda... View More
When it comes to e-billing, companies fall into two broad categories: (1) They have robust e-billing and e-delivery options for customers to choose, or (2) they have a limited or no electronic option... View More
Most people would agree with the value of speaking and writing plainly and clearly, but so many of the communications we receive from our financial, health and insurance providers are confusing... View More
If 2016 is anything like every other year, your news feed in the new year will start off with tweets, posts and articles about “Trends in Communications for 2016.” For all the buzz on the upcoming
For the past 12 months, Dr. Joe Webb, director of WhatTheyThink's Economics and Research Center, has been detailing a significant uptick in commercial printing shipments over year-ago numbers. In his... View More
Recently, Striata, a global customer communications specialist in secure document delivery, electronic communications and e-marketing solutions, reported on the impact of e-billing on recurring payments... View More
The GMC team is having many discussions lately about the future of communications, and we started talking about the exciting short- and long-term communication opportunities of wearables, Internet of things,... View More
In an earlier post, I discussed the growing importance of workplace experience for the largest demographic in organizations today—millennials. Wanting a collaborative work culture and... View More
In Forrester’s latest Wave report “ECM Transactional Content Services,” they point to enterprise search and content analytics as the key features that will differentiate which service... View More
The DOCUMENT Strategy Forum is excited to announce that its 2016 Conference will officially kick off with an Opening Keynote Address, featuring Maria Boos, Group Director, Simplification... View More
Nearly every day, I read about companies struggling to grow revenue. So, what do they do? They resort to corporate restructuring (they sell assets, spin off a division, set up a real estate investment
Improving customer experience is a key priority for enterprises today. To improve something, you need to have the ability to measure it. Based on your objective, measurement methodologies for... View More
Well, the 2015 DOCUMENT Strategy Forum has come and gone, and it’s time to reflect on what we heard and learned from the conference. The overall reviews from our participants showed a... View More
Information technology (IT) professionals involved in the day-to-day of customer communications management know first-hand the pressures of delivering against tight deadlines, dealing with the ongoing... View More
In a time where brand loyalty is shrinking and you are being judged in every single interaction with a customer, is it any wonder that organizations are constantly talking about competitive differentiation?... View More
GMC Software (GMC), a leader in customer communications management, today announced the general availability of GMC Inspire R10. GMC Inspire R10 brings a solution to the market that has... View More
I recently ran across a blog by Michael Fitzgerald, a senior analyst at the research and consulting firm Celent, commenting on millennials and their influence on today’s customer experience in the... View More
| #8 TOP READ — Customer preference is about doing business with the customer—in a way that works for the customer. So, why do most conversations about customer preference almost instantly... View More
