Back in the late 1990s, creating a “document strategy” was all the craze. Organizations began to realize that they had to get control of their company’s document creation and output.... View More
GMC Software (GMC), a leader in customer communications management, today announced the company has been named a Leader in the Gartner 2015 Magic Quadrant for Customer Communications Management, positioned... View More
From personalization to multichannel, to what is today omnichannel, we have been talking for many years about the best way to communicate with customers. With all that has been studied, written and discussed... View More
Sometimes a picture really is better than words. A recent issue of Barron’s magazine featured a cartoon about the absurdity of usernames and passwords today. The cartoon displays two people sitting... View More
As I returned home from what was my last business trip of 2015, I was thinking about the year that passed. It was an incredible year for customer communications, and I was able to connect with communication... View More
The inexorable march toward customer experience and engagement strategies sweeping though organizations of all industries is changing the way we think and operate as businesses. Gartner predicts, “By... View More
Today’s organizations continue to face challenges in managing customer communications. From maintaining compliance and regulatory changes to making communications more personalized, relevant and... View More
Prinova Inc., a leader in developing and delivering innovative software and services within the Customer Communications Management (CCM) market, has been named a finalist in the 2015-2016 Cloud Awards... View More
It doesn’t take much. Some ill-advised, off-the-cuff change in language can damage a public figure’s image overnight, making him or her seem dishonest, insensitive, or ignorant. Skilled polit
Printing costs, while seemingly insignificant, can create detrimental financial impact on an organization over time. According to our research, the average cost of a company’s printing operations... View More
I recently read an opinion piece in Advertising Age, written by Bank of America Marketing Executive Meredith Verdone, that points out millennials (ages 18 to 35 years)—more than 75 million strong—will
The next big thing in customer communications might well be personalized video. While the idea of videos that deliver content relevant to each customer’s situation and needs isn’t new, so far,... View More
As the concept of customer experience management (CEM) appears as a way to improve customer experience (CX), many enterprises are undergoing exercises in customer journey mapping. These sessions can involve... View More
Competition among companies in all industries has never been more intense when it comes to acquiring and retaining customers—and technology will certainly play a central role as these organizations... View More
Ricoh Americas Corporation today announced enhancements to its flagship critical communications software, RICOH ProcessDirector, as part of the company’s ongoing efforts to deliver the best results... View More
We have all seen Capital One’s commercial “What’s in your wallet?” It is memorable because what’s in our wallet is so important to our daily activity. Apple and Google have... View More
Novitex, the leading provider of cloud-based solutions in the document outsourcing industry, today announced the next generation of Healthcare Connect, a communications management solution that combines... View More
There are many reasons why organizations outsource their print operations. Procuring and managing the consumables to run a print fleet alone is a major challenge. However, the most common reason for outsourcing... View More
The gap between customer communications management (CCM) software technology capabilities and utilization by enterprises is changing the paradigm in CCM, says a report from Madison Advisors, an indepe
I recently attended a US Postal Service's Postal Customer Council (PCC) meeting where the focus was on direct mail. The interesting takeaway for me was how the use of direct mail in concert with email... View More
