Clear, branded, engaging, and 100% accurate—these are the hallmarks of effective customer communications. Yet, for many organizations, creating them at scale remains a challenge. The good news? AI applied to customer communications is a game changer—and you can use it today!
At MHC, we’re driving this transformation. By seamlessly integrating AI into our CCM solution, we empower businesses to thrive in today’s fast-paced, dynamic environment. Watch a brief recording here or continue reading to learn about some key use cases and applications.
Practical Applications Related to CCM
Let’s explore four ways AI is already revolutionizing the speed, precision, and quality of customer communications.
1. Generating Complex Documents Faster
Producing complex regulated statements, notices, or policies requires speed and accuracy—leaving no room for error. With AI-driven processes, business users can rapidly generate documents, communications, emails—with speed and accuracy that’s not humanly possible. A marketing manager, for example, could rapidly create a series of personalized email campaigns. What used to take days now takes only a few hours. In fact, organizations adopting AI for document drafting and communications cite a 50% reduction in the time spent on document processing and text analysis, along with improved communication clarity and personalization.
2. Instantly Translating Across Languages
For global businesses, or those serving a diverse customer base, translating communications into multiple languages is time-consuming and costly. AI can streamline this process with one-click translations supported by review workflows to ensure accuracy before production. A customer support lead, for example, can translate support documents into multiple languages—to reduce response times and improve customer satisfaction across different regions. With this AI innovation, businesses can consistently deliver localized, accurate, and timely communications in the language their customers prefer—for an improved customer experience.
3. Fine-Tuning Sentiment and Tone
Personalized communications are key to driving engagement and action, and AI makes this process seamless. By fine-tuning the language used, organizations can ensure their messages are clear, compelling, and hit the mark every time. For example, a communications specialist at a healthcare provider might use AI to adjust the tone of patient communications—making them more empathetic and reassuring. This approach not only boosts patient engagement but also improves comprehension, increasing the likelihood that recipients will take the actions outlined in the communication.
4. Building Interactive Forms in Minutes
AI also excels in streamlining web form creation, enabling businesses to quickly design interactive forms tailored to their customers' needs. These forms enhance the customer journey by providing a personalized experience, while ensuring data accuracy and reducing errors. For instance, an operations manager at an insurance company can quickly create policy application forms for those applying to complete. This innovation improves the accuracy of data, which comes directly from the applicant, accelerates application processing times, and provides a seamless experience for both businesses and customers alike.
Conclusion
It’s the dawn of a new era. And these examples only scratch the surface regarding how AI will transform customer communications over time. But from automating routine tasks, to delivering unparalleled precision, to enhancing personalization, AI is already redefining and revolutionizing customer communications management for regulated industries.
At MHC we’re leading this revolution. With AI Assist, we bring speed and precision to regulated industries — helping businesses like yours stay ahead in today’s fast-paced world.
Learn more about MHC and AI Assist or contact us to see how we can help you excel.
As MHC’s Head of Products, Jesse Luhan leads product strategy with a focus on innovation and collaboration. His transformative approach drives impactful, straightforward solutions that position MHC as a market leader.
