IDC CCM
April 5 2016
We have written about the fundamental changes sweeping across the customer communications management function for the last several years. Customer experience and the way we engage our customers has challenged... View More
insurance
March 30 2016
You do not have to search hard to find recent examples of insurance companies announcing a focus on customer experience. For example, the major US health insurer, Aetna, recently opened two in-house multicultural... View More
agility
March 16 2016
The term “digital transformation” is thrown around a lot by technologists, industry analysts and strategy consultants, so much so that it’s fast becoming ubiquitous. Yet, do we know much... View More
nativeapps
March 8 2016
Every day, people look at their smartphones more than 150 times on average. We are using smartphones to work; to shop; to take pictures and videos; to interact with our colleagues, friends and family;... View More
emaildead
March 3 2016
Of course not, but... Every year, I interview high school students for my undergraduate university. The school gives me the contact information, email addresses and phone numbers so I can set up an interview... View More
csutomerdata
March 2 2016
There are many components to developing a modern, data-driven customer communications strategy, none of which are more challenging than securing full customer data and preferences. The difficulty lies... View More
pattern
Feb. 25 2016
In customer communications, your business correspondence should ultimately improve the customer experience, providing content that engages the recipient in a consistent way. However, achieving this goal... View More
savecosts
Feb. 16 2016
According to research and analysis from McKinsey & Company, a survey of 38 life, 33 property-and-casualty (P&C) and nine health insurers revealed that the top-performing (top-quartile) insurers' operating... View More
CX_future
Feb. 4 2016
At the top of the list for critical business initiatives is, certainly, revenue growth. Financial services, along with other service-based industries, are realizing, however, that their greatest opportunity... View More
limitations
Feb. 3 2016
Technology continues to improve our day-to-day lives in sometimes subtle but very transformative ways. Take developments in automobile technology over the past several years. These days, car makers are... View More
grocery
Jan. 29 2016
Remember when you used to be able to go to your local grocery store? They were small and modest by today’s standards, but they knew you when you came in and suggested the best steaks or picked out... View More
practice
Jan. 27 2016
Many of the 2015 articles about customer communications focused on the benefits of thinking about customer experience. In 2016, information technology (IT) project owners will be moving customer experience... View More
cashless
Jan. 25 2016
We’ve all heard about the paperless office, and now we’re hearing about a cashless society. The concept of a paperless office has been around for as long as I can remember. An early prediction... View More
Jan. 25 2016
GMC Software Technology (GMC), a leader in Customer Communications Management (CCM), released a study it commissioned from Forrester Consulting to evaluate how financial services are improving their customer... View More
Jan. 19 2016
Xpertdoc Technologies Inc., a Microsoft Gold Partner and leader in document generation and customer communications solutions, today announced that the U.S. Patent and Trademark Office has issued the patent... View More
Jan. 13 2016
DOCUMENT Strategy Forum ’16 is pleased to announce that HP Exstream, GMC Software, Adobe, 4Point, Kofax and Canon Solutions America have signed on as corporate sponsors of its May 10-12 event, taking... View More
2.0
Jan. 12 2016
Back in the late 1990s, creating a “document strategy” was all the craze. Organizations began to realize that they had to get control of their company’s document creation and output.... View More
hurdle_2016
Jan. 5 2016
From personalization to multichannel, to what is today omnichannel, we have been talking for many years about the best way to communicate with customers. With all that has been studied, written and discussed... View More
Jan. 5 2016
GMC Software (GMC), a leader in customer communications management, today announced the company has been named a Leader in the Gartner 2015 Magic Quadrant for Customer Communications Management, positioned... View More
login
Jan. 4 2016
Sometimes a picture really is better than words. A recent issue of Barron’s magazine featured a cartoon about the absurdity of usernames and passwords today. The cartoon displays two people sitting... View More
 

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