Gina Ferrara

Gina Ferrara is a Senior Analyst with Madison Advisors and provides advisory services to organizations in the financial services and service provider industries. She focuses on helping organizations achieve their strategic customer communications management (CCM) goals and objectives and provides consulting services related to best practices for print and mail operations, postal optimization, and address quality, and multi-channel delivery. Gina routinely helps clients with a variety of matters, including managing request for proposals (RFPs) for print outsourcing and CCM hosted managed services as well as conducting best practice assessments for enterprise and service provider clients.
The Data Problem- Executing a Real-Time CCM Strate
Feb. 16 2017
It should come as no surprise that data is a critical component in customer communications management (CCM). Given the amount of time consumers spend on computers and smartphones, personal data is collected...
Real-Time Document Generation and Delivery Is a Mu
Jan. 31 2017
“We didn’t do anything wrong, but somehow, we lost” was the final statement that was made during a speech by Stephen Elop, the former CEO of Nokia, at the press conference announcing...
Nov. 7 2016
Determining whether to shut down your internal print and mail operation and outsource to a print service provider can be a tough conversation—as opposed to keeping it in-house and potentially making...

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