David Stabel

David Stabel is a Director at InfoTrends, a division of Keypoint Intelligence. Within this role, he covers the customer communications market and is a frequent speaker at tradeshows, customer events, and industry conferences worldwide. Before joining InfoTrends, David worked as a director of software strategy and market analysis at Canon (former Océ). Earlier in his career, he held various other positions within Océ, ranging from business development, strategy consultancy and project management.


Integrating Marketing and Transactional Communicat
Nov. 30 2017
In two recent studies on the annual state of the transactional and marketing communications markets, respectively, we surveyed a total of 8,000 consumers and 1,200 enterprise professionals across North...
830x539_DavidPat
Oct. 16 2017
In our recent study titled “Enterprise Customer Communications–Trends & Strategies from Around the Globe,” we conducted over 60 interviews with key individuals collectively responsible...
CX KPIs _Part 2
April 6 2017
Focusing on customer experience (CX) has become the new normal for customer communication-intensive enterprises, such as banks, insurance providers, utilities, and others. This pivot toward improving CX...
mobilecomm
Sept. 28 2016
Ever since the Internet and email became available to consumers, enterprises are expected to provide digital access to business communications, dictated by customer demand. Yet, businesses are also incentivized...
830x539_David
April 21 2016
In his famous management book first published in 1954, The Practice of Management, Peter F. Drucker stated, “The goal of a business is to create and keep customers.” Today, more than 60 years...
personalizedvideo
Dec. 2 2015
The next big thing in customer communications might well be personalized video. While the idea of videos that deliver content relevant to each customer’s situation and needs isn’t new, so far,...
KPI_small
July 27 2015
Improving customer experience is a key priority for enterprises today. To improve something, you need to have the ability to measure it. Based on your objective, measurement methodologies for