David Stabel

David Stabel is a Director at InfoTrends, a division of Keypoint Intelligence. Within this role, he covers the customer communications market and is a frequent speaker at tradeshows, customer events, and industry conferences worldwide. Before joining InfoTrends, David worked as a director of software strategy and market analysis at Canon (former Océ). Earlier in his career, he held various other positions within Océ, ranging from business development, strategy consultancy and project management.


FinTech and CCM
Winter Digital Issue 2019
FinTech Is Changing Customer Communications
BY David Stabel
Jan. 14 2019
There was a time when banking institutions had a veritable monopoly on products, services, and the customer relationship. However, this influence has been weakening in recent years, as third-party financial...
OpenText Enterprise World 2018 - CCM Updates
July 2018
OpenText Enterprise World 2018: The Latest Customer Communications Updates
BY David Stabel
July 24 2018
During Enterprise World 2018, OpenText CEO Mark Barrenechea delivered the opening keynote address at their annual user conference to over 4,000 delegates. The theme of this year’s event was “Mundus...
Integrating Marketing and Transactional Communicat
November 2017
Integrating Marketing and Transactional Communications: Is This Still a Growing Strategy?
BY David Stabel|Pat Nolan
Nov. 30 2017
In two recent studies on the annual state of the transactional and marketing communications markets, respectively, we surveyed a total of 8,000 consumers and 1,200 enterprise professionals across North...
CX KPIs _Part 2
Spring Digital Issue 2017
These Are the Industry KPIs to Look For
BY David Stabel
April 6 2017
Focusing on customer experience (CX) has become the new normal for customer communication-intensive enterprises, such as banks, insurance providers, utilities, and others. This pivot toward improving CX...
mobilecomm
September 2016
The Adoption Wave of Mobile Communications
BY David Stabel
Sept. 28 2016
Ever since the Internet and email became available to consumers, enterprises are expected to provide digital access to business communications, dictated by customer demand. Yet, businesses are also incentivized...
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April 2016
Data Analytics Close the Loop
BY David Stabel
April 21 2016
In his famous management book first published in 1954, The Practice of Management, Peter F. Drucker stated, “The goal of a business is to create and keep customers.” Today, more than 60 years...
personalizedvideo
December 2015
Personalized Video: A New Output Channel?
BY David Stabel
Dec. 2 2015
The next big thing in customer communications might well be personalized video. While the idea of videos that deliver content relevant to each customer’s situation and needs isn’t new, so far,...
KPI_small
July 2015
Measuring Customer Experience: Key Performance Indicators for Customer Communications Management
BY David Stabel
July 27 2015
Improving customer experience is a key priority for enterprises today. To improve something, you need to have the ability to measure it. Based on your objective, measurement methodologies for