ExceptionalCX
Dec. 5 2016
US companies spend millions of dollars each year developing the best strategies and tactics to reach their target audience and increase sales. In fact, a survey on chief marketing officers (CMOs) found... View More
Line
Nov. 22 2016
I am not sure if it was General Patton, Lee Iacocca, or Thomas Paine, but someone said, “Lead, follow, or get out of the way.” In any case, it’s time for customer experience (CX) thinking.... View More
Nov. 18 2016
Xerox expanded its portfolio of Communication and Marketing Solutions, and enhanced its Document Transaction Processing Services. Both services help large enterprises better manage front- and back-end... View More
growthCCM
Oct. 24 2016
Maturity models are not new, and chances are you or your organization has utilized a maturity model in the past. A maturity model enables an organization to assess its methods and processes according... View More
theory
Oct. 12 2016
Several DOCUMENT Strategy articles have chronicled the rise of customer experience (CX) within enterprises over the past year or two, but CX has really moved from theory to practice recently. Many enterprises... View More
Sept. 15 2016
e-Spirit Inc., the leading expert in content and customer experience management, today introduced FirstSpirit CaaS, a content-as-a-service (CaaS) solution that helps companies monetize content by streamlining... View More
wall_steps
Sept. 1 2016
Today, the word "vendor" or "customer" in many companies can still bring up a less than enthusiastic response from internal staff, who are under pressure to work with both of these organizations. With... View More
Screenshot 2016-08-15 11.20.49
Aug. 15 2016
When we focus on improving customer engagement and customer experiences, we don’t always have the complete story. Some companies have dozens of channels to manage, including offline, online, and... View More
employeesdigital
July 28 2016
Customer expectations are at an all-time high, placing added pressure on organizations everywhere. In turn, organizations have high expectations of their employees—to do their jobs quickly, accurately,... View More
resurrection.1341.0
July 21 2016
Just a few short years ago, customer communication management (CCM) was boring. It was dull, old-fashioned, and not digital enough, making archaic print pages from all those old mainframe and client-server... View More
mobiledevices
July 19 2016
Over the last decade, hundreds of billions (maybe even trillions) of communications have left our industry. It didn’t happen all at once. It happened a little at a time—one project at a time.... View More
omnichannel
July 8 2016
I attended the DOCUMENT Strategy Forum (DSF ’16) in Chicago and, as usual, found the meeting to be very insightful. The quality of the discussions was excellent, and the messaging was consistent... View More
Customer Experience
July 6 2016
Faced with maturing markets and increased competition, many companies are seeking to differentiate themselves by enhancing their customer experience, but those efforts might be misguided. That’s... View More
2
June 29 2016
Over the last several years, the fervor around the “customer experience” has only exponentially increased. Why? It’s becoming clear that it’s tied to an attention-grabbing outcome—yes,... View More
office
June 23 2016
We hear so much discussion about the digital workplace and digital transformation that we’ve made it into some sort of business destination. However, we forget about the bridge called "experience"... View More
Forrester Wave Customer Communications Management
June 20 2016
Our Editor Allison Lloyd covers Forrester's Wave on Customer Communications Management, 2016 and highlights the 14 leading providers featured in this latest report... View More
June 16 2016
GMC Software, a leader in customer communications management, announced today that it was among the select companies that Forrester invited to participate in its report, The Forrester WaveTM: Customer... View More
customerfocus
June 14 2016
In today’s 24/7 omni-channel world, consumers routinely have anytime, anywhere access to information about the brands, products, and services they’re interested in. It’s this access that... View More
May 9 2016
GMC Software (GMC), a leader in customer communications management, announced today that it will be showcasing its newest technology, GMC Inspire Customer Journey Mapping, in booth #414 at Document Strategy... View More
CXecosystem
May 3 2016
The title of this article is a rework of a quote from noted astrophysicist and author Neil deGrasse Tyson, PhD, who said, “The universe is under no obligation to make sense to you.” This same... View More